Performance Marketing Analytics

Performance Marketing Analytics, Paid media
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough. ...

7-MINUTE READ | By Nitin Patkar

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

6-MINUTE READ | By Linda Grönlund

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

12-MINUTE READ | By Sofie Segercrantz

1
2
34
...
6

Explore the blog

Stay in the loop with our newsletter

Be the first to hear about product updates and marketing data tips