Performance Marketing Analytics
Marketing Analytics, Tools and Platforms, Web analytics, Performance Marketing Analytics, Marketing measurement
Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...
7-MINUTE READ | By Anna Shutko
Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value.
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6-MINUTE READ | By Linda Grönlund
The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising. The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...
7-MINUTE READ | By Sofie Segercrantz & Kelly Duval
When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients. I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...
12-MINUTE READ | By Sofie Segercrantz
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success ...
12-MINUTE READ | By Elise Dopson
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