Performance Marketing Analytics
The vast amount of data that Google Ads offers can feel overwhelming if you’re not sure where to begin. But Google Ads is actually a great platform for businesses, small and large, to get started with paid advertising. The key is knowing which metrics to focus on. Our best advice? Start with the basics, and ...
7-MINUTE READ | By Sofie Segercrantz & Kelly Duval
When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients. I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...
12-MINUTE READ | By Sofie Segercrantz
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success ...
12-MINUTE READ | By Elise Dopson
Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms. ...
23-MINUTE READ | By Anna Leikas
As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...
15-MINUTE READ | By Fanny Heimonen
If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...
10-MINUTE READ | By Supermetrics
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...
5-MINUTE READ | By Joy Huynh
Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...
9-MINUTE READ | By Lewis Mudrich
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