Ecommerce Analytics

Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...

Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...

Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...

When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So, between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, there are plenty of holidays and occasions to plan marketing for. And with ...

You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye off the ball and let short-term marketing suffer, but you also can’t afford to lose ...

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...

Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business.    A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...

Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...