When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So, between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, there are plenty of holidays and occasions to plan marketing for. And with ...
10-MINUTE READ | By Kristina Knut and Sophie Michaud
You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye off the ball and let short-term marketing suffer, but you also can’t afford to lose ...
11-MINUTE READ | By Elise Dopson
You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...
15-MINUTE READ | By Joy Huynh
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...
5-MINUTE READ | By Joy Huynh
Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...
9-MINUTE READ | By Joy Huynh
Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business. A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...
12-MINUTE READ | By Allie Decker
Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...
6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen
No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox. In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users in 2025, according to Statista. According to HubSpot, email generates $38 for every dollar spent. ...
14-MINUTE READ | By Kaleigh Moore
Growing a Shopify store isn’t as simple as putting up your products on the web and having fingers crossed that somebody will buy from you. You need to help your customers find you, assist them in finding the right products and give them an exceptional shopping experience. There’s one thing that will help you get ...
5-MINUTE READ | By Joy Huynh
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