Working with big data can be simpler than you think, provided you have the proper strategies and tools in place. Let’s go beyond vanity metrics and uncover clearer, more effective marketing insights. ...
5-MINUTE READ | By Zach Bricker
Data Management
This gap between data volume and effective usage points to the need for a better system. Marketing information management.
It involves gathering, organizing, and analyzing information from various sources, like research reports, competitor insights, and customer reviews, to inform business decisions, enhance campaigns, and learn more about your audience. ...
10-MINUTE READ | By Jack Bitcon
You're collecting more data than ever, but you find it difficult to turn that information into clear decisions. And you're not alone: according to our 2025 Marketing Data Report, 56% of marketers say they don’t have enough time to properly analyze the data they collect. ...
9-MINUTE READ | By Zach Bricker
A solid marketing tech stack creates unity out of the chaos. In this guide, you’ll learn what a marketing tech stack is, the core components to include, and a step-by-step plan for building one that evolves with your business. ...
12-MINUTE READ | By Jessica Wei
With great power comes great responsibility. When you collect and manage data, it's essential to do so with care—because mishandling it puts your customers' sensitive information at risk.
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6-MINUTE READ | By EE Turunen
We aren’t cookieless yet—but it’s coming, and marketers are freezing up. This is where serve-side tracking can help. Since it allows you to collect and process data on your server rather than relying on users’ browsers, it improves data and targeting accuracy. ...
10-MINUTE READ | By Ilkka Särkiö
In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more.
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5-MINUTE READ | By Tea Korpi & Mick Chaveroche
In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...
6-MINUTE READ | By Milja Nevalainen
In this article, I’ll show you how to move Excel data into BigQuery Supermetrics’ new feature, Custom Data Import. ...
3-MINUTE READ | By EE Turunen
MMM is a fantastic marketing measurement method that can tell you the true impacts of your marketing campaigns and investments. As a Solution Engineer at Supermetrics, I’ve seen many clients struggling to get their model right, and most of the time, it’s due to the lack of a solid data foundation. So, let’s address that. ...
5-MINUTE READ | By Pieter van Groenendael
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