Data Management

Data Management, Data Governance
Poor marketing data quality is a quiet force undermining your marketing efforts, but luckily, there are proven ways to turn your data into your biggest competitive advantage using Supermetrics. ...

9-MINUTE READ | By Outi Karppanen

This gap between data volume and effective usage points to the need for a better system. Marketing information management. It involves gathering, organizing, and analyzing information from various sources, like research reports, competitor insights, and customer reviews, to inform business decisions, enhance campaigns, and learn more about your audience. ...

10-MINUTE READ | By Jack Bitcon

You're collecting more data than ever, but you find it difficult to turn that information into clear decisions. And you're not alone: according to our 2025 Marketing Data Report, 56% of marketers say they don’t have enough time to properly analyze the data they collect. ...

9-MINUTE READ | By Zach Bricker

A solid marketing tech stack creates unity out of the chaos. In this guide, you’ll learn what a marketing tech stack is, the core components to include, and a step-by-step plan for building one that evolves with your business. ...

12-MINUTE READ | By Jessica Wei

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