Data Management

Data Management, Marketing Analytics, Marketing measurement

Marketing measurement: A guide to KPIs, methods, and tools

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy. ...

10-MINUTE READ | By Michael Kaminsky & Kathy Murillo

Data Management

First-party data strategy: The ultimate guide for marketers

The end of third-party cookies is a one-two punch for marketers. It’ll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles. In this post, we’ll discuss everything you need to know about first-party data and how to take advantage ...

9-MINUTE READ | By Pieter van Groenendael & Bani Kaur

Data Management

Big data for marketers: Why, how, and where to start

Marketing is getting more technical, and it requires marketers to work well with different tools and platforms and use data to make decisions. But, working with big data seems impossible if you’re starting from a more traditional, non-technical side. The secret is if you’re just getting started, rather than jumping head-first and learning different languages, ...

8-MINUTE READ | By Khrystyna Grynko

Data Management

How to overcome the marketing data management challenge

Any effective digital marketing strategy is built around one thing—data. Anyone who has suddenly been served ads for a product after being to a specific website knows their data is being collected. This strategy is certainly not new. Marketers have collected data for a long time. ...

14-MINUTE READ | By Lee Dor

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