Get your sheet together

Manage all your marketing and sales data in spreadsheets. Supermetrics brings all your siloed data automatically into Google Sheets or Excel so you can say goodbye to copy/paste.

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Fueling insights for 200K+ companies in 120 countries

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Supermetrics for spreadsheets

Integrate

Connect all your data sources in minutes. Supermetrics helps you pull granular marketing and sales data from the sources that matter to you. Select the exact metrics you want to move from your go-to platforms without ever leaving your sheets.

Automate

Set up automatic refreshes and emailing. With just a few clicks, Supermetrics helps you automate your reports so they can refresh weekly, daily, or even hourly. You can also set up email notifications to notify you when a particular metric changes.

Accelerate

Turn your spreadsheets into a powerful reporting system. Spend less time moving data and more time using it. Get to answers faster, optimize your budget, and improve return on ad spend.

+15% of global online ad spend is reported through Supermetrics

Here’s how companies use Supermetrics and spreadsheets to grow

Tracking your performance

Spreadsheets, like Google Sheets or Excel, are relatively easy and intuitive to use. With the Supermetrics add-on, anyone can easily bring data, such as performance, ad spend, or keyword data into spreadsheets to track and optimize their results.

Diving deeper into your results

After bringing your data to a spreadsheet, you can further analyze and manipulate the data by adding formulas or functions, or by breaking down your data. Add in graphs and tables to make your results more accessible and easier to understand.

Managing client reporting

Many of our agency customers use spreadsheets to track their clients’ budgets and performance. With Supermetrics, you can automatically get data from multiple accounts and across platforms and save a lot of time and effort on client reporting. Share the reports with your clients, so they also know what’s happening with their data.

We chose Supermetrics because it’s a great tool that’s easy for anyone to use. Whatever you want to do in a spreadsheet, you can do with Supermetrics. Just add any formulas and run any queries that you normally would, but without having to worry about getting the right data into the spreadsheet first.
Alexandre Piron

Alexandre Piron

Digital Media Specialist

Accenture Interactive

Get started with our free templates

Thousands of marketers trust our templates for best-practice reporting. You can get started with just a few clicks. Find all our templates in the template gallery.

Google Analytics 4 report template for Google Sheets

Google Analytics 4 report template for Google Sheets

Facebook Ads reporting template for Excel

Facebook Ads reporting template for Excel

Which destination is right for you?

For spreadsheets, you can choose from either Google Sheets or Excel. While Google Sheets is great for online collaboration, Excel allows you to really dive into extensive calculations.

Google Sheets

Google Sheets

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Microsoft Excel

Microsoft Excel

Create one source of truth

Supermetrics integrates your data from 150+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.

Source of truth diagram

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