Turn your raw data into visual stories

Use Supermetrics to bring all your marketing data into your BI tool so you can focus on visualizing patterns, identifying trends, and telling the complete story of your marketing performance.

15%+ of global online ad spend is reported through Supermetrics

Supermetrics for data visualization


Make Big Data digestible

With tons of data at marketers’ fingertips it can be difficult to digest it all. Use Supermetrics to turn your big data into actionable insights by visualizing what matters to you.


Tell your story

Let Supermetrics take care of the heavy lifting of moving data and automatic refreshes, so you can spend more time on understanding what you want to say.


Identify trends and forecast

Bring all your historical data together so you can correlate different parameters to uncover the reasons behind the ups and downs or even go back in time to get an overview of what has happened to forecast what can happen.

Which destination is right for you?

For Data Visualization, API, Looker Studio & BigQuery are a popular combination where you can centralize and prepare data before building out custom dashboards to track performance.

Looker Studio

Looker Studio

Learn more
Supermetrics API

Supermetrics API



Fueling insights for 200K+ companies in 120 countries


Here’s how Supermetrics enables you to visualize the data

Cross-channel reports

Bring data together from all of your siloed marketing platforms into the BI tool that you and your team already use with Supermetrics and instantly monitor and analyze your cross-channel KPIs.


Create one source of truth

Supermetrics integrates your data from 100+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.

Source of truth diagram
One of the greatest benefits of Supermetrics has been the client response to our reports. We can now give our clients a tool they can manage, use, and understand. Before this, they didn’t really have anything that would help them make sense of their own data.
Lucas Fernandez Profile Picture

Lucas Fernandez

Director of Integration and Amplification

Garnier BBDO

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