Make sense of your SaaS business
CAC, ROAS & LTV without the WTF. Supermetrics helps make sense of the complex B2B SaaS buyer journey by pulling data from all steps of the marketing funnel to one secure place.
Fueling insights for 200K+ companies in 120 countries
Why B2B SaaS companies choose Supermetrics
Spend time pulling insights, not data
With Supermetrics, you can escape the data chaos and automatically bring all your sales and marketing data to your go-to reporting tool. Say goodbye to copy/paste and spend time pulling insights from your data rather than pulling the data itself.
Spot and react to sudden changes
With Supermetrics, you can set up regular data refreshes and email alerts if something unexpected happens, like your ad campaigns suddenly overspending. This lets you better monitor your performance and budgets across all channels, see if something changes, and quickly react.
Flexible solution for any data needs
As your company grows, so do your data needs. Smaller B2B SaaS companies might start by bringing their data to a spreadsheet, like Google Sheets. As your business evolves, you face more advanced data problems and shifting to a data warehouse might become timely. Supermetrics has a solution for wherever you are on your data journey.
+15% of global online ad spend is reported through Supermetrics
Here’s how B2B SaaS companies use Supermetrics to grow
Build a better marketing strategy
Understanding your customers’ behavior should be at the heart of any marketing strategy. To do this, you need data. Supermetrics helps you track the full marketing funnel, from top-of-funnel paid ads data to on-site behavior and post-conversion CRM data, so that you can make better business decisions.
Enable better testing experiences
With Supermetrics, you can run experiments and find growth opportunities without overloading yourself with reporting. Test marketing tactics, messages, or channels, and easily analyze the results to see how to grow your business.
Create full-funnel reporting
Supermetrics gives you more flexibility with your marketing data. You can choose relevant KPIs and make your reports as simple or advanced as you want. You can also share the reports with anyone, whether they have access to your marketing platforms.
“Supermetrics helps us find a lot of insights into where we're and what we can improve. Getting data is never a problem. We can focus on solving the real problems.”
Stijn Zanders
Data Engineering Manager
Which destination is right for you?
Many of our B2B SaaS customers use either Google Sheets, Looker Studio, or our data warehouse products, like Snowflake. You can also purchase a combination of, for example, Looker Studio and Snowflake, which allows you to centralize and prepare data before building out custom dashboards to track performance.
Create one source of truth
Supermetrics integrates your data from 150+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.
Want to see what Supermetrics can do for you?
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