Analyze your SEO to unlock organic growth

Use Supermetrics to pull cross-channel SEO data from Google, Semrush, Ahrefs and more. Superpower organic visibility, improve indexing and fix link problems – all with one platform.

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Fueling insights for 200K+ companies in 120 countries

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Why SEO teams choose Supermetrics?

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Get a complete view on SEO performance

You can’t complete a puzzle without all the pieces. Centralize all your SEO data from your go-to platforms like GSC and Semrush to get a 360° view of your SEO performance.

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No more manual data collection

Instead of logging into all your SEO tools, use Supermetrics to pull all your data into Google Sheets, Exel, or Looker Studio — automatically.

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Identify organic growth opportunities

Automate data collection and analysis so you can spend more time on identifying new keywords to target, backlinks to gain, and traffic to acquire.

15% of global online ad spend is reported through Supermetrics

Here’s how you can use Supermetrics for SEO

Automate keyword research

Keyword research, SEO content audits, and gap analyses are typically manual and time-consuming processes. Well, not with Supermetrics. Instead of repeating the same steps over and over again, you can create custom reports and automations in Supermetrics for Google Sheets or Supermetrics for Excel.

Monitor your SERP rankings

Want to know if a keyword’s position changes? Or if your CTR from Google search drops suddenly? Or if a keyword is driving less traffic? Set up automatic data refreshes in Google Sheets or Excel and define rule-based email alerts to find out immediately if there are any changes that require your attention.

Build interactive SEO reports

Want to automatically track your organic website traffic, number of backlinks, and position rankings? Pipe your SEO data into Looker Studio with Supermetrics and create interactive SEO reports with these metrics — and more. There are limitless ways you can use Supermetrics to show how your SEO efforts are performing.

The impact Supermetrics had has changed not only the process for one client, but also our entire business and the way that we’re able to surface information in a way that is individual and useful.
Sam Caesar

Sam Caesar

Search Account Manager

Sleeping Giant Media

Get started with our free SEO templates

Thousands of marketers trust our templates for best-practice reporting. You can get started with just a few clicks. Find all our templates in the template gallery.

Semrush SEO performance report

Semrush SEO performance report

Google Ads & organic keyword performance template

Google Ads & organic keyword performance template

Which destination is right for you?

Use Supermetrics with Google Sheets or Excel to automate your keyword research and enable alerts for your most important search KPIs. For SEO and organic traffic reports, use Supermetrics with Looker Studio to create engaging, interactive dashboards.

Looker Studio

Looker Studio

Learn more
Google Sheets

Google Sheets

Microsoft Excel

Microsoft Excel

Create one source of truth

Supermetrics integrates your data from 150+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.

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Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

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