Data Visualization

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio guide for marketers: How to build engaging and actionable dashboards

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

12-MINUTE READ | By Kathy Murillo & Isha Shinde

Data Visualization, Looker Studio (Google Data Studio), Power BI

Looker Studio vs. Power BI for data visualization

When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...

7-MINUTE READ | By Milja Nevalainen & Joy Huynh

Data Visualization, Power BI

Power BI custom visuals: 5 charts to elevate your data storytelling

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types. Bringing marketing data to Power BI is a great way to visualize data and communicate insights. ...

3-MINUTE READ | By Ralph Spandl

Data Visualization, Google Analytics, Power BI

Google Analytics 4 to Power BI: 2 simple ways to export your website data (free template included)

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio for marketers: 10 must-know tips

Using Looker Studio is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards. ...

15-MINUTE READ | By Fanny Heimonen & Ralph Spandl & Milja Nevalainen

Data Visualization, Looker Studio (Google Data Studio)

Improve your Looker Studio dashboards with three advanced charts from Supermetrics

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

6-MINUTE READ | By Ralph Spandl

Data Visualization, Looker Studio (Google Data Studio), Power BI

How to create tile grid maps and simple heatmaps for Looker Studio and Power BI

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

5-MINUTE READ | By Ralph Spandl

Data Visualization, Power BI

Bring your marketing data to Power BI with Supermetrics (no installation needed)

Microsoft Power BI is a powerful platform where you can connect and visualize multiple data sets for interactive online reports. With Supermetrics for Power BI, connecting to this data becomes quick and easy. In this guide, we’ll explore the vital role of Power BI in digital marketing, teach you about the current data import methods, ...

5-MINUTE READ | By Jessica Wei

Data Visualization, Looker Studio (Google Data Studio), News and product updates

What is Supermetrics Charts?

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

10-MINUTE READ | By Ralph Spandl

Data Visualization, Looker Studio (Google Data Studio)

Track your marketing goals with bullet graphs in Google Data Studio

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

4-MINUTE READ | By Ralph Spandl

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