Data Visualization

Data Visualization
This guide covers dashboard planning, KPI selection, tool comparison, data pipeline automation, and best practices in visual storytelling for marketers. ...

8-MINUTE READ | By Kathy Murillo

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

12-MINUTE READ | By Kathy Murillo & Isha Shinde

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

6-MINUTE READ | By Ralph Spandl

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