Supermetrics Blog

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients.  I’m going to break it down step-by-step for ...

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest ...

TL;DR If you want to jumpstart your YouTube reporting, simply swipe our free Google Data Studio template. For more tips on how to build a report from scratch and analyze your data, keep on reading. Have you ever watched a video from a competitor on YouTube and wondered how they got all their views and ...

This is the second post in our affiliate interview series where some of our top affiliates introduce their daily routines and explain how they got started in the industry. This time, we have Josh Cottrell who explains about his experience with data visualization and how that led him to other exciting ventures including affiliate marketing. ...

TL;DR: You can copy our free Instagram Insights template for Google Data Studio here. But if you need some tips to get started, keep reading! Out of curiosity: how do you decide what to post on your business account on Instagram? There are a ton of formats to choose from. You can go with photos, ...

In this post, we will introduce you to affiliate marketing dashboards in 5 channel categories. These dashboards help you track your performance across different channels. Whether you’re an SEO blogger, PPC specialist, email marketer, social media expert, or you use several of them together, we’ve got you covered. Get your affiliate marketing data flowing directly ...

When our friends at Google suggested that we team up on the launch of their new Data Studio community visualizations gallery, we jumped at the chance. In fact, Supermetrics developer, Touko Peltomaa, was one of the first non-Googlers to create visual components that are now available in the gallery. In this post, we explain what ...

There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is after all a complex item to digest by the reader. Creating a dashboard in Data Studio that considers user experience (UX) will make it easier ...

Are you currently up to ears with your monthly marketing reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing departments join forces and are collectively tasked with presenting results from previous months and years, discuss key successes and challenges, and often answer some hard questions. ...

As marketers, we have to justify our successes, and the most comprehensive way to do that is with marketing reporting. Typically, marketing reports are created in products like Excel or Google Sheets, and whilst spreadsheets are powerful reporting and analysis tools, if you don’t present the results in a simple and understandable way they can ...