Data Visualization

Data Visualization,

Track your marketing goals with bullet graphs in Google Data Studio

Track your marketing goals with bullet graphs in Google Data Studio

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

4-MINUTE READ | By Ralph Spandl

Smarter charts make better dashboards

We’ve created many dashboards at Supermetrics. When we started building custom visualizations, we didn’t just look at features but also made sure they blended well into the dashboard creation process. This article will uncover some of these features that you’ll appreciate once you start using them. Minimize the number of charts on your page The ...

5-MINUTE READ | By Ralph Spandl

Supermetrics Charts offers improved scorecards for your Google Data Studio dashboards

Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one? The scorecard dilemma If you examine several dashboards, you’ll find that a scorecard is rarely ...

3-MINUTE READ | By Ralph Spandl

Google Data Studio design

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients.  I’m going to break it down step-by-step for ...

10-MINUTE READ | By Josh Cottrell

data visualization for marketers

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest ...

6-MINUTE READ | By Simki Dutta

In this post, we will introduce you to affiliate marketing dashboards in 5 channel categories. These dashboards help you track your performance across different channels. Whether you’re an SEO blogger, PPC specialist, email marketer, social media expert, or you use several of them together, we’ve got you covered. Get your affiliate marketing data flowing directly ...

7-MINUTE READ | By Svetlana Gryaznova & Johannes Rastas

data studio community visualizations

When our friends at Google suggested that we team up on the launch of their new Data Studio community visualizations gallery, we jumped at the chance. In fact, Supermetrics developer, Touko Peltomaa, was one of the first non-Googlers to create visual components that are now available in the gallery. In this post, we explain what ...

8-MINUTE READ | By Johanna Virtanen

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