Data Visualization

Data Visualization, Looker Studio (Google Data Studio)

Track your marketing goals with bullet graphs in Google Data Studio

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

4-MINUTE READ | By Ralph Spandl

Data Visualization

Data visualization for marketers: 6 steps to present data visually

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest ...

6-MINUTE READ | By Simki Dutta

Data Visualization, Marketing Analytics

4 rules for creating the perfect marketing reporting dashboard

In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which marketing actions have been successful, and which ones haven’t. These insights help marketers make well-founded decisions to inform their ...

12-MINUTE READ | By Mieke Houbrechts

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