Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...
5-MINUTE READ | By Ralph Spandl
Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. Choosing the right ...
5-MINUTE READ | By Jessica Wei
Microsoft Power BI is a powerful platform where you can connect and visualize multiple data sets for interactive online reports. With Supermetrics for Power BI, connecting to this data becomes quick and easy. In this guide, we’ll explore the vital role of Power BI in digital marketing, teach you about the current data import methods, ...
5-MINUTE READ | By Jessica Wei
The Supermetrics API makes it easy to get fresh marketing data into Power BI using the “web data connector”. But, Power BI starts to run into issues when the data volume grows beyond 10k rows from a single query. For marketing teams and agencies with large amounts of advertising data, this is simply a non-starter. ...
6-MINUTE READ | By Evan Kaeding
You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI. Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI? To top it off, you’ll get refreshed data ...
7-MINUTE READ | By Jens Lystlund Madsen
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