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how to load historical marketing data into Power BI

The Supermetrics API makes it easy to get fresh marketing data into Power BI using the “web data connector”.  But, Power BI starts to run into issues when the data volume grows beyond 10k rows from a single query. For marketing teams and agencies with large amounts of advertising data, this is simply a non-starter. ...

Jun 3, 2021 | 6 minute read

Sheets to Power BI

You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI.  Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI?  To top it off, you’ll get refreshed data ...

Mar 26, 2021 | 7 minute read

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