LinkedIn Ads Best Practices for Beginners: How to run successful ad campaigns [free template included]

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

15-MINUTE READ | By Isha Shinde

Digital audio advertising 101—how, why, and when to get started with Spotify Ads [free template included]

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...

15-MINUTE READ | By Fanny Heimonen

How to use Google Search Console for SEO audit and keyword research [free template]

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...

10-MINUTE READ | By Palash Nag

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...

9-MINUTE READ | By Joy Huynh

Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

5-MINUTE READ | By Joy Huynh

How to deal with slow Google Data Studio reports Googles Extract Data connector to the rescue

Good news: Slow Data Studio dashboards are now a thing of the past — Google’s Extract Data connector is coming to the rescue! With the Extract Data connector, you can preload your data yourself — free of charge — and wave goodbye to frustrating load times. Skip ahead: What does the Extract Data connector do? ...

6-MINUTE READ | By Otto Olsson and Sophie Michaud

Facebook ads report template

If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...

10-MINUTE READ | By Sophie Michaud

TL;DR If you’d like to kick-start your Instagram competitor analysis right away, feel free to swipe our Instagram industry insights template. For more tips on analyzing your competition, keep reading. Have you ever looked at your competitors’ Instagram accounts and wondered how they get all that engagement? What’s their secret? There’s only one way to ...

8-MINUTE READ | By Joy Huynh


Explore the blog

Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

No credit card required.

Book Demo