Dashboards

Since you’re reading this, you’ve probably noticed that Looker Studio (Data Studio) dashboards can sometimes take their sweet time to load. Slow load times are typically a symptom of Looker Studio fetching a large volume of data directly from the original data source. In this article, we’ll discuss two methods you can use to speed ...

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...

If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your ...

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

TL;DR If you’d like to kick-start your Instagram competitor analysis right away, feel free to swipe our Instagram industry insights template. For more tips on analyzing your competition, keep reading. Have you ever looked at your competitors’ Instagram accounts and wondered how they get all that engagement? What’s their secret? There’s only one way to ...