23 Looker Studio dashboard examples to inspire your next report, including paid, social, web, ecommerce, and email

The beauty of Looker Studio is that you can build literally any kind of marketing report or dashboard with it. However, if you’re suffering from blank page syndrome, you might want to start with a ready-made template.

In this post, we share 23 Looker Studio example dashboards and reports for different marketing reporting needs.

1. Facebook and Instagram Ads report

This 4-page template shows a comprehensive, full-funnel analysis of your Facebook and Instagram Ads account—from a high-level performance overview down to the most granular campaign, creative, and audience details.

Ideal for:

• Performance Marketers
• Marketing agencies report to clients

Data sources: Facebook Ads

What you’ll see on the dashboard:

• Funnel performance: reach, frequency, post engagements, website conversions, conversion rate, and cost per conversion trend lines.
• Campaign performance: top 10 campaigns by spend, campaigns with high CPC, and a complete campaign list with amount spent, impressions, link clicks, CPM, CPC, and CTR.
• Creative analysis: Top and bottom performing ad creatives with metrics like Amount Spent, Impressions, Clicks, and website conversions.
• Audience and demographic breakdown: performance analysis by age, gender, device (mobile app, desktop, mobile web), regions, and countries.

Get the Facebook and Instagram Ads reporting template for Looker Studio >>

2. Google Ads performance eport

This is a multi-page analysis of your Google Ads account. This report helps you track key performance indicators over time, identify top-performing assets, and find opportunities to optimize spend and improve conversion rates.

Ideal for:

• Performance Marketers
• Marketing agencies report to clients

Data sources: Google Ads

What you’ll see on the dashboard:

• Performance overview: High-level metrics including total cost, impressions, clicks, CPM, CPC, and CTR, with trends over time for spend, impressions, and click-through rate.
• Campaign performance: A breakdown of the top 10 campaigns by impressions, campaigns with a high CPC, and a detailed table with cost, clicks, conversions, conversion rate, and impression share for every campaign.
• Creative analysis: A list of top 10 and bottom 10 ads by cost, alongside a complete creative list showing ad strength and performance metrics like ctr and conversions for each ad.
• Demographic and device breakdown: Audience performance visualized by age group, gender, country, and device usage, with a detailed table showing performance by age group.

Get the Google Ads report template for Looker Studio >>

3. Paid channel mix

This is a high-level, consolidated view of performance across all your paid advertising channels in a single dashboard. With the paid channel mix template, you can compare channel effectiveness side-by-side, understand your overall paid media costs and conversions, and make strategic decisions about budget allocation.

Ideal for:

• Heads of Performance
• Performance Marketers
• Agencies

Data sources: Facebook Ads, Google Ads, Microsoft Advertising (Bing), X Ads (Twitter), LinkedIn Ads, Pinterest Ads

What you’ll see on the dashboard:

• Aggregated overview: Combined totals for key metrics like link clicks, cost, CPM, CPC, website conversions, and conversion rate across all channels.
• Performance trend lines: Visual graphs showing the trends of clicks, cost, conversions, and conversion rates over time.
• Channel splits: Donut charts breaking down the percentage of total clicks, costs, and conversions attributed to each advertising platform.
• Detailed performance table: A breakdown of performance by data source, showing metrics like impressions, link clicks, cost, and website conversions for each channel.

Get the paid channel mix template >>

4. LinkedIn Ads performance report

You’ll get a comprehensive analysis of your B2B marketing efforts on LinkedIn, covering the entire funnel from initial reach to final conversion. This 5-page report helps you understand campaign performance, creative effectiveness, and precisely which professional audiences are engaging with your ads, making it ideal for optimizing lead generation campaigns.

Ideal for:

• B2B Marketers
• Demand Generation Managers
• Performance Marketers
• Agencies managing B2B client accounts

Data sources: LinkedIn Ads

What you’ll see on the dashboard:

• Performance overview: Key metrics including total spent, impressions, clicks, CPM, CPC, and CTR, with trend graphs and a breakdown of top campaign goals by spend.
• Full-funnel analysis: A dedicated view of top-funnel (reach, frequency) and bottom-funnel (leads, cost per lead, conversions, cost per conversion) performance with detailed trend charts for each stage.
• Campaign performance: A breakdown of the top 10 campaigns by impressions and campaigns with a high CPC, plus a complete list with metrics like cost per lead and conversions.
• Creative analysis: A ranking of top and bottom 10 ad creatives by spend, with a detailed list including creative text, thumbnails, and performance metrics.
• Professional demographic breakdown: In-depth insights into audience performance, showing top industries, job functions, job titles, companies, and seniorities by spend.

Get LinkedIn Ads report template >>

5. Facebook Ads ad fatigue report

This 2-page template provides a granular analysis of individual ad creatives to understand exactly what is driving performance. You can compare specific ads against each other and then dive into a single ad's performance trends over time to diagnose issues or identify reasons for success.

Ideal for:

• Creative Strategists
• Performance Marketers

Data sources: Facebook Ads (including data from Instagram, Messenger, and WhatsApp Ads)

What you’ll see on the dashboard:

• Ad selection page: A comparable list of individual ads with performance metrics like reach, amount spent, cost per click, and website conversion rate, all compared to the previous period.
• Performance heatmaps: Visual color-coding on the ad list to quickly spot high and low-performing creatives at a glance.
• Individual ad trend analysis: Nine detailed graphs showing a single ad's performance over time for metrics like spend, cost per conversion, ctr, reach, and frequency.
• Ad-level filtering: The ability to select a specific ad by its ID to analyze its performance in detail on the second page.

Get the Facebook Ads ad fatigue template >>

6. Google Ads vs. Facebook Ads comparison dashboard

A direct, side-by-side comparison of performance and spending between your Google Ads and Facebook Ads accounts. This report helps you understand which channel delivers better results for key metrics like cost per conversion and click-through rate, informing your cross-channel budget allocation and strategy.

Ideal for:

• Performance Marketers

Data sources: Google Ads, Facebook Ads

What you’ll see on the dashboard:

• Direct KPI comparison: Key metrics like CTR, cost per conversion, and CPC are shown side-by-side for each platform, with performance trend lines.
• Channel splits: Donut charts visualizing the percentage share of total cost, impressions, clicks, and conversions between Google and Facebook.
• Geographic performance: Maps showing where clicks are coming from for each platform individually.
• Device breakdown: A comparison of which devices (desktop, mobile, tablet) are driving clicks for each ad channel.
• Campaign-level data: A unified table showing performance metrics for individual campaigns from both Google and Facebook.

Get the Google Ads vs. Facebook Ads template >>

7. TikTok Ads reporting report

A complete, in-depth analysis of your TikTok ads performance, covering everything from a high-level overview to a detailed funnel, campaign, creative, and demographic breakdown. This report is designed to help you understand engagement on the video-first platform and optimize your campaigns for better reach and conversions.

Ideal for:

• Performance Marketers
• Social Media Marketers

Data sources: TikTok Ads

What you’ll see on the dashboard:

• Performance overview: Key top-level metrics, including cost, impressions, clicks, CPM, CPC, and CTR, with performance trends over time.
• Full-funnel analysis: A dedicated view of your marketing funnel, including top-funnel metrics like reach and frequency, and bottom-funnel metrics like engaged views, conversions, and cost per conversion.
• Campaign performance: A breakdown of the top 10 campaigns by impressions and campaigns with a high CPC, plus a complete list with detailed performance data.
• Creative analysis: A ranking of the top and bottom 10 ad creatives by cost, along with a complete list of all creatives and their associated metrics.
• Demographic breakdown: Performance insights by age group, gender, device usage, and country.

Get this TikTok Ads overview template >>

8. Creative pruning report

Use this to quickly identify and remove poorly performing ad creatives from your campaigns to improve your ROI.

Ideal for:

• Performance Marketers
• Digital Marketing Managers
• Creative Strategist

Data sources: Facebook Ads, Instagram Ads (and other visual advertising platforms like Google Ads or TikTok Ads)

What you’ll see on the dashboard:

• Worst performing ads list: A table of your ad creatives, sorted in ascending order by performance, to immediately highlight the weakest ads.
• Ad creative visual: The actual image or picture of the ad creative for easy identification.
• Key performance metrics: A full suite of metrics to evaluate each creative, including its budget, impressions, CPM, CTR, CPC, CPA, and ROAS.
• Filtering options: The ability to filter the report by date range, specific campaign, and ad source to narrow down your analysis.

6 social media dashboard examples

9. Instagram Insights report

This template helps you understand audience growth, demographics, and content engagement. It's useful for tracking key metrics and identifying your top-performing posts to inform and refine your content strategy.

Ideal for:

• Social Media Managers
• Content Creators and Strategists
• Brand Managers

Data sources: Instagram Insights

What you’ll see on the dashboard:

• Key performance indicators: High-level metrics including total profile impressions, profile followers, and like count.
• Audience demographics: A breakdown of your followers by age, gender, and country, visualized in charts and on a world map.
• Performance trends: A trend graph showing your profile's reach and views over time.
• Content analysis: A breakdown of likes by content type (carousel, image, video) and a detailed list of your top posts, including their individual impressions, reach, and likes.

Get the Instagram Insights reporting template >>

10. LinkedIn Company Pages performance

This report helps you understand who your followers are and what content resonates with them to refine your B2B social media strategy.

Ideal for:

• B2B Social Media Managers
• Content Managers
• Brand and Communications Managers

Data sources: LinkedIn Company Pages

What you’ll see on the dashboard:

• Page performance: High-level metrics including impressions, engagements, engagement rate, clicks, likes, and shares.
• Follower demographics: Detailed breakdowns of your followers by their company size, industry, seniority level, job function, and geographic location.
• Follower growth trend: A chart showing the number of new followers you have gained over time.
• Content analysis: A list of your top-performing posts, helping you to identify what content drives the most engagement.

Get the LinkedIn Company Pages dashboard >>

11. Facebook Page (Insights) report

This 3-page Facebook Page template allows you to move from a high-level overview to a granular, post-by-post breakdown of what content resonates with your audience.

Ideal for:

• Social media managers
• Content strategists and creators
• Community managers

Data sources: Facebook Insights

What you’ll see on the dashboard:

• Performance overview: High-level metrics including page followers, organic impressions, organic video views, and total engagements, with trends over time.
• Post performance table: A detailed list of all your posts with key metrics like organic impressions, organic reach, comments, shares, organic video views, and link clicks.
• Engagement breakdowns: Visual charts showing the split of engagements by actions (reactions, comments, shares) and by post type.
• Reaction analysis: A granular breakdown of post reactions, showing the specific count for each reaction type (like, love, haha, wow, etc.) for every individual post.

Get the Facebook Page Insights report template >>

12. Organic social media mix dashboard

This 5-page dashboard provides a comprehensive, multi-channel overview of your organic social media efforts, with dedicated deep-dive pages for each platform.

Ideal for:

• Social media managers
• Content strategists and creators
• Digital marketing managers

Data sources: Facebook Insights, Instagram Insights, Pinterest Organic, Tiktok Organic, X Organic (Twitter), LinkedIn Company Pages

What you’ll see on the dashboard:

• Cross-channel overview: A summary page directly comparing key metrics like followers, impressions, and engagement rates across all your social media platforms.
• Platform deep-dives: Dedicated report pages for Instagram, TikTok, Pinterest, and X (Twitter) to analyze their unique performance metrics in detail.
• Detailed content analysis: For each platform, you'll see tables breaking down your top-performing content (e.g., top posts, pins, videos, or tweets) with metrics like reach, views, saves, and likes.
• Audience demographics: An analysis of your Instagram followers by country, age, and gender.
• Platform-specific KPIs: Unique metrics for each channel, such as video completion rates for TikTok, pin clicks and saves for Pinterest, and bio link clicks for Instagram.

Get the social media mix dashboard >>

13. YouTube analytics report

This 2-page report helps you understand audience growth, track engagement over time, and identify your most successful videos to inform your content strategy.

Ideal for:

• Social Media Managers
• Brand Managers

Data sources: YouTube

What you’ll see on the dashboard:

• Channel overview: High-level KPIs including total video views, likes, shares, comments, gained subscribers, and estimated hours watched.
• Performance trends: Charts showing video views over time, a comparison of likes vs. dislikes, and the cumulative growth of your subscribers.
• Top video analysis: A bar chart highlighting your top 5 videos by the total number of views.
• Complete video list: A detailed table of all your videos, breaking down their individual performance with metrics like views, likes, comments, and estimated minutes watched.

Get the YouTube overview dashboard >>

14. TikTok Organic overview dashboard

With this dashboard, you can quickly identify your top-performing and most recent videos to understand what content is resonating with your audience.

Ideal for:

• Social Media Managers
• Content Creators
• Brand Managers

Data sources: Tiktok Organic

What you’ll see on the dashboard:

• Key performance indicators: High-level metrics including current followers, new followers, profile views, video views, likes, shares, and total engagement.
• Audience demographics: A breakdown of your followers by gender and their geographic location shown on a world map.
• Performance trends: A chart visualizing the evolution of your video views and new followers over time.
• Content analysis: Two detailed tables showing your top videos by views and your newest videos, both with metrics like reach, likes, comments, shares, and video completion rate.

Get the TikTok Organic template >>

4 ecommerce dashboard examples

15. Ecommerce overview dashboard

You can use this 6-page ecommerce dashboard to connect your ad spend to sales results, understand customer journeys, and identify top-selling products to drive growth.

Ideal for:

• Ecommerce Managers
• Performance Managers
• Small business owners

Data sources: Shopify, Google Analytics 4, Facebook Ads, Snapchat Marketing, TikTok Ads, Pinterest Ads.

What you’ll see on the dashboard:

• Shopify sales overview: Key metrics like total sales, average order value, and customer count, plus a breakdown of top-selling products and new vs. returning customers.
• Marketing channels performance: A side-by-side comparison of your paid media channels, showing ad spend, clicks, and conversion rates for platforms like Facebook, TikTok, and Pinterest.
• User behavior analysis: An on-site conversion funnel (items viewed, added to cart, purchased), top landing pages, and a breakdown of active users by device.
• Google Analytics 4 performance: An overview of website transactions, revenue, and conversion rates, with breakdowns by traffic source, country, device, and user demographics.

Get the ecommerce dashboard template >>

16. Shopify reporting dashboard

The template provides a comprehensive analysis of your Shopify store's performance, from a high-level overview of sales and trends down to granular, operational details about specific orders, customers, and inventory levels.

Ideal for:

• Ecommerce managers
• Shopify store owners
• Operations and inventory managers

Data sources: Shopify

What you’ll see on the dashboard:

• Sales performance overview: High-level KPIs including total sales, average order value, customer count, and total orders, with trends over time.
• Inventory summary: Top-level metrics for total inventory quantity and total inventory value.
• Sales breakdowns: Charts showing total sales by channel and by vendor, as well as a customer map by country.
• Top products list: A chart highlighting your top 10 best-selling products.
• Detailed operational data: Tables listing every individual order, customer details, and a complete breakdown of inventory quantity and value by product name.

Get the Shopify reporting template >>

17. Seasonal peak reporting

On-demand monitoring of campaign performance during high-stakes seasonal peaks, like black friday or back-to-school sales. This report provides the additional oversight needed for higher budgets, allowing marketing teams to make rapid, tactical adjustments to campaigns that change quickly.

Ideal for:

• Performance Marketers
• Ecommerce Marketers

Data sources: Google Ads, Facebook Ads, Shopify (or other advertising and ecommerce platforms)

What you’ll see on the dashboard:

• Key performance indicators: A high-level overview of total cost, impressions, average order value (AOV), and reach for the peak period.
• Intraday performance trends: Hourly charts for cost and impressions, allowing for real-time monitoring and adjustments throughout the day.
• Detailed campaign table: A granular breakdown of performance by campaign and ad set, with metrics including clicks, conversions, revenue, CPC, CPA, and ROAS.

18. Retail media report

This report helps you compare the effectiveness of different retail platforms and campaign strategies to understand your total investment and return.

Ideal for:

• Ecommerce managers
• Retail media specialists
• Performance marketing managers for CPG brands

Data sources: Amazon Ads, Criteo Retail Media, Citrusad (and other retail media networks)

What you’ll see on the dashboard:

• Cross-platform performance chart: A stacked bar chart comparing the order value generated from different retail media platforms over time.
• Aggregated KPIs: Total combined spend, impressions, revenue, CPM, and ROAS across all your retail media activities.
• Platform & campaign breakdown: A detailed table listing the performance of each individual campaign, with metrics like spend, clicks, revenue, cpa, and ROAS.
• Creative format analysis: A table summarizing performance by the type of ad format used (e.g., sponsored products, display), helping you understand what creative types are most effective.

3 web analytics and SEO dashboard examples

19. Google Analytics 4 reporting

You’ll see a high-level summary of your key website analytics to monitor overall health and identify key trends.

Ideal for:

• Digital Marketing Managers
• SEO Specialist

Data sources: Google Analytics 4

What you’ll see on the dashboard:

• User and session overview: High-level KPIs including total users, new users, sessions, engaged sessions, engagement rate, and average session length.
• Audience trends: Charts showing the trends of daily, 7-day, and 28-day active users and total sessions over time compared to the previous year.
• Traffic source breakdown: A list of your top 10 default channel groups (paid search, organic search, direct) showing where your website traffic comes from.
• Geographic analysis: A map and a bar chart highlighting the top countries that are driving sessions to your website.
• Top content: A list of your top 10 page titles, ranked by the number of sessions, to see what content is most popular with your visitors.

Get the Google Analytics 4 reporting template >>

20. Google My Business local SEO

This report helps you track your visibility on Google Search and Maps, key customer actions, and your online reputation through reviews and photos.

Ideal for:

• Local SEO Specialists
• Small Business Owners
• Marketing Managers for businesses with physical locations

Data sources: Google My Business (Google Business Profile)

What you’ll see on the dashboard:

• Performance overview: High-level KPIs including total views, total actions, website visits, directions requests, phone calls, and bookings.
• Visibility analysis: Charts showing monthly views over time and a breakdown of whether views came from Google Search or Google Maps.
• Location breakdown: A detailed table comparing performance metrics across multiple business locations.
• Customer reviews: A summary of your total reviews and average star rating, plus a table listing individual customer reviews and comments.
• Media gallery: A display of photos associated with your business, separated into media uploaded by customers and media uploaded by the business profile.
• Search terms: A list of the search queries that triggered your business listing to appear in search results.

Get the Google My Business overview template >>

21. Google Search Console reporting

You’ll understand your brand's equity in search and identify opportunities for content-driven growth from non-branded queries.

Ideal for:

• SEO Specialists
• Content Marketers
• Digital Marketing Analysts

Data sources: Google Search Console

What you’ll see on the dashboard:

• Branded vs. non-branded KPIs: A side-by-side comparison showing total impressions, clicks, and click-through rate (CTR) for both branded and non-branded search queries.
• Top query lists: Separate tables listing the top branded and non-branded search queries, along with their specific impressions, clicks, CTR, and average search position.
• CTR vs. position analysis: A line chart that visualizes the relationship between click-through rate and search engine position, comparing the performance curves of branded and non-branded keywords.
• Performance filters: The ability to filter the entire report by date range, device, or specific website path to refine your analysis.

Get the Google Search Console analysis template >>

2 email dashboard examples

22. Mailchimp email campaign reporting

Use this report to analyze the success of individual campaigns, monitor list health through bounce rates, and benchmark your performance against industry standards.

Ideal for:

• Email Marketing Specialists
• Digital Marketing Managers

Data sources: Mailchimp

What you’ll see on the dashboard:

• Key performance indicators: High-level metrics for your campaigns, including the total number of emails sent, the overall open rate, and the click rate.
• Campaign conversion funnel: A visual funnel showing the user journey from emails delivered down to unique opens and unique subscriber clicks.
• Performance trends: Charts showing the trend of hard and soft bounce rates, as well as the trend of your open and click rates compared to industry benchmarks.
• Detailed campaign list: A complete table of your email campaigns with details like subject line, list name, unique opens, clicks, bounces, unsubscribes, and revenue.

Get the Mailchimp email campaign reporting template >>

23. B2B marketing lead attribution report

This report helps you attribute marketing qualified leads (MQLs) to specific channels and campaigns, enabling you to analyze the cost-effectiveness of your lead generation efforts.

Ideal for:

• B2B Marketing Manager
• Demand Generation Specialist
• Performance Marketers

Data sources: Facebook Ads, LinkedIn Ads, Google Ads, HubSpot (or a similar CRM)

What you'll see on the dashboard:

• Overall lead funnel: A funnel visualization showing the volume of contacts at each lifecycle stage, from subscriber to marketing qualified lead (MQL), sales qualified lead (SQL), and finally customer.
• MQLs by channel: A breakdown of where your MQLs are coming from, shown as both a trend over time and a percentage split between channels like Facebook Ads, LinkedIn Ads, and Google Ads.
• Campaign performance table: A detailed list of your marketing campaigns with their associated impressions, clicks, cost, cost per lead (CPL), and the total number of contacts generated.

Your turn

Plug-and-play marketing reporting templates are a great way to get more familiar with building dashboards on Looker Studio. Then, when you know your way around the tool, check out our Looker Studio guide to create your own reports and dashboards.