Facebook Ads Ad Fatigue Template for Looker Studio
Identify and address ad fatigue in your Facebook campaigns with this Looker Studio template. Track key metrics like CTR, cost per conversion, reach and frequency to pinpoint when your ads are losing their effectiveness.
Data sources:
Use cases:
Social media
How to use the template
To get started, make sure that you’ve got access to Facebook and that you’re logged in to Looker Studio.
- Click on ‘Get the template’.
- Once at the template click on the ‘Use my own data’ button at the top.
- If the connector doesn’t already appear, in the ‘Connect to data’ menu, search for ‘Facebook Ads’ by Supermetrics.
- Follow the instructions to connect your data to the template.
- Click ‘Edit and Share’ - this will generate a copy of the template for you to start analyzing your data effortlessly.
Questions you can answer with this template
- Which ads are showing signs of ad fatigue?
- What is the cost per conversion/click trend?
- How are the costs changing over time?
- Is there any indication of your ads are becoming less efficient?
- How is audience engagement changing?
- What is my ad frequency?
- Are your ads over-exposed to the same audience, leading to fatigue?
Get started with this Facebook ad fatigue template for Looker Studio
Discover actionable insights to combat ad fatigue with this this powerful Looker Studio template and with a 14-day free trial for Supermetrics. No credit card required.
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