Data made easy

PPC & advertising reporting & dashboard templates

Optimize your ad performance with paid media reporting templates powered by Supermetrics connectors. Track ad spend, clicks, conversions, and ROI across all your campaigns.

Facebook Ads high-level monthly report for Google Sheets
Facebook Ads high-level monthly report for Google Sheets

Data sources

Facebook Ads

Facebook Ads high-level monthly report for Google Sheets

Determine how your Facebook Ads are performing over time with this high-level reporting template.

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Google Ads monthly report template for Google Sheets
Google Ads monthly report template for Google Sheets

Data sources

Google Ads

Google Ads monthly report template for Google Sheets

Report on your Google Ads campaigns' performance to your clients or internal stakeholders.

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LinkedIn Ads reporting template for Power BI
LinkedIn Ads reporting template for Power BI

Data sources

LinkedIn Ads

LinkedIn Ads reporting template for Power BI

Measure the impact of your LinkedIn Ads campaigns with this Power BI template. Track essential metrics like impressions, clicks, and spend, and gain audience insights with just a click.

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LinkedIn Ads report template for Looker Studio
LinkedIn Ads report template for Looker Studio

Data sources

LinkedIn Ads

LinkedIn Ads report template for Looker Studio

Uncover insights, boost conversions, and maximize your ROI using this Google Ads performance overview template.

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Microsoft (Bing) Ads report template for Looker Studio
Microsoft (Bing) Ads report template for Looker Studio

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads report template for Looker Studio

Gain visibility into your campaign performance using the Microsoft (Bing) Advertising reporting template for Looker Studio.

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TikTok Ads reporting template for Looker Studio
TikTok Ads reporting template for Looker Studio

Data sources

TikTok Ads

TikTok Ads reporting template for Looker Studio

Deep dive into your campaign performance using the TikTok Ads reporting template for Looker Studio.

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Google Analytics 4 paid traffic report for Google Sheets
Google Analytics 4 paid traffic report for Google Sheets

Data sources

Google Analytics 4

Google Analytics 4 paid traffic report for Google Sheets

This template enhances your understanding of paid traffic performance. Monitor key metrics, conversions, and trends with this easy-to-read template.

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Budget pacing report for Google Sheets (campaign level)
Budget pacing report for Google Sheets (campaign level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing report for Google Sheets (campaign level)

With this budget pacing report, you can compare spending across all your paid media campaigns.

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Google Ads report template for Looker Studio
Google Ads report template for Looker Studio

Data sources

Google Ads

Google Ads report template for Looker Studio

Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio.

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Ad performance template (last-click attribution)
Ad performance template (last-click attribution)

Data sources

Google Ads
Facebook Ads
TikTok Ads
Google Analytics 4

Ad performance template (last-click attribution)

Track the impact of your paid marketing with this last-click attribution dashboard — get a clear view of revenue, ROAS, and conversion performance.

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Ad report template for Looker Studio & BigQuery
Ad report template for Looker Studio & BigQuery

Data sources

Google Ads
Facebook Ads
LinkedIn Ads
X Ads (Twitter)
TikTok Ads
Pinterest Ads

Ad report template for Looker Studio & BigQuery

With this template, you can report on multiple sources directly from your data warehouse. You can also use this template with Supermetrics Storage.

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Budget pacing template for Google Sheets (channel level)
Budget pacing template for Google Sheets (channel level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing template for Google Sheets (channel level)

With this channel-level budget pacing report, you can compare spending across all your paid media channels.

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LinkedIn Revenue Attribution Reporting template
LinkedIn Revenue Attribution Reporting template

Data sources

LinkedIn Revenue Attribution

LinkedIn Revenue Attribution Reporting template

Discover how your LinkedIn ad campaigns influenced closed won deals and business revenue using this revenue attribution reporting template for Looker Studio.

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Facebook & Instagram Ads report template for Looker Studio
Facebook & Instagram Ads report template for Looker Studio

Data sources

Facebook Ads

Facebook & Instagram Ads report template for Looker Studio

Optimize your campaigns with data-driven insights using this Facebook & Instagram Ads reporting template.

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Paid Channel Mix template for Looker Studio
Paid Channel Mix template for Looker Studio

Data sources

LinkedIn Ads
Google Ads
X Ads (Twitter)
Facebook Ads
Microsoft Advertising (Bing)
Pinterest Ads

Paid Channel Mix template for Looker Studio

With this paid media template, you can connect multiple paid media sources and compare your results across channels.

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Facebook Ads reporting template for Power BI
Facebook Ads reporting template for Power BI

Data sources

Facebook Ads

Facebook Ads reporting template for Power BI

Optimize your campaigns with data-driven insights using this Facebook Ads reporting template for Power BI.

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Account-based marketing dashboard for Google Sheets
Account-based marketing dashboard for Google Sheets

Data sources

LinkedIn Ads

Account-based marketing dashboard for Google Sheets

Visualize your ABM with our LinkedIn Ads template for Google Sheets. This template is built in collaboration with LinkedIn.

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Google Ads copy edit tool template for Google Sheets
Google Ads copy edit tool template for Google Sheets

Data sources

Google Ads

Google Ads copy edit tool template for Google Sheets

Simplify the process of simultaneously editing your Google Ads across multiple ad groups.

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Google Ads ad label testing tool template for Google Sheets
Google Ads ad label testing tool template for Google Sheets

Data sources

Google Ads

Google Ads ad label testing tool template for Google Sheets

Simplify the testing process of your Google Ads copy with this handy template.

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AdRoll reporting template for Looker Studio
AdRoll reporting template for Looker Studio

Data sources

AdRoll

AdRoll reporting template for Looker Studio

Easily keep track of the performance of your AdRoll campaigns.

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AdSense monthly reporting template for Looker Studio
AdSense monthly reporting template for Looker Studio

Data sources

Google AdSense

AdSense monthly reporting template for Looker Studio

Get an overview of your AdSense campaigns’ performance, including key metrics like page views, ad clicks, and CPC.

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Microsoft (Bing) Ads client budget tracker & alert template
Microsoft (Bing) Ads client budget tracker & alert template

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads client budget tracker & alert template

Keep an eye on your clients' Bing Ads' spend with this template that highlights the accounts that need your attention.

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Microsoft (Bing) Ads high-level monthly report template
Microsoft (Bing) Ads high-level monthly report template

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads high-level monthly report template

Provide a quick overview of your Microsoft Advertising account account performance to clients or internal stakeholders.

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Microsoft (Bing) Ads in-depth report for Google Sheets
Microsoft (Bing) Ads in-depth report for Google Sheets

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads in-depth report for Google Sheets

Get a closer look into your Microsoft Advertising's performance with this detailed reporting template.

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Paid social dashboard template for Google Sheets
Paid social dashboard template for Google Sheets

Data sources

Google Ads
Facebook Ads

Paid social dashboard template for Google Sheets

Find out whether there's room for improvement by comparing your current CPM to the optimal CPM.

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Bulk ad performance checker template for Google Sheets
Bulk ad performance checker template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads

Bulk ad performance checker template for Google Sheets

Bulk ad performance checker helps track the budget performance for Facebook Ads, Google Ads, and Microsoft Ads.

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Google Ads budget tracker and alert template
Google Ads budget tracker and alert template

Data sources

Google Ads

Google Ads budget tracker and alert template

Make sure your Google Ads accounts are not overspending or under-spending with this convenient budget tracker.

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Criteo reporting dashboard template for Looker Studio
Criteo reporting dashboard template for Looker Studio

Data sources

Criteo

Criteo reporting dashboard template for Looker Studio

Stay on top of your Criteo campaigns' performance with this handy dashboard.

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Detailed paid channel reporting template for Google Sheets
Detailed paid channel reporting template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)

Detailed paid channel reporting template for Google Sheets

Compare your paid channel metrics across advertising networks and conduct a detailed analysis based on the data.

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Detailed paid channel mix reporting template (with Yandex)
Detailed paid channel mix reporting template (with Yandex)

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)
Yandex.Direct

Detailed paid channel mix reporting template (with Yandex)

Analyze your campaign data from several advertising networks including Yandex.Direct.

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Facebook Ads campaign dashboard for Google Sheets
Facebook Ads campaign dashboard for Google Sheets

Data sources

Facebook Ads

Facebook Ads campaign dashboard for Google Sheets

Measure the success of your Facebook Ads campaigns. Track metrics such as impressions, cost, clicks, or edit modify the template as much as you like.

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Google Ad Manager reporting template for Looker Studio
Google Ad Manager reporting template for Looker Studio

Data sources

Google Ad Manager

Google Ad Manager reporting template for Looker Studio

Monitor the performance of your Google Ad Manager campaigns and quickly see which ads are bringing in revenue.

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Google Ads campaign performance dashboard for Google Sheets
Google Ads campaign performance dashboard for Google Sheets

Data sources

Google Ads

Google Ads campaign performance dashboard for Google Sheets

Track Google Ads performance, costs, and conversions with this template. Spot trends and optimize your top campaigns easily.

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Google Ads campaign budget tracker and alert template
Google Ads campaign budget tracker and alert template

Data sources

Google Ads

Google Ads campaign budget tracker and alert template

Make sure you're not overspending or under-spending on your clients' Google Ads accounts.

Get the template
Google Ads quality score analysis template for Google Sheets
Google Ads quality score analysis template for Google Sheets

Data sources

Google Ads

Google Ads quality score analysis template for Google Sheets

Quickly determine which of your Google Ads keywords have low quality scores and see where you can improve.

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Google Ads in-depth performance report for Google Sheets
Google Ads in-depth performance report for Google Sheets

Data sources

Google Ads

Google Ads in-depth performance report for Google Sheets

Get a thorough understanding of the performance of your Google Ads account.

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Google Ads & organic keyword performance template
Google Ads & organic keyword performance template

Data sources

Google Ads

Google Ads & organic keyword performance template

Compare the performance of your most important keywords across paid and organic traffic.

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Google Ads reporting template for Excel
Google Ads reporting template for Excel

Data sources

Google Ads

Google Ads reporting template for Excel

Get a complete overview of the performance of your Google Ads campaigns.

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Google Ads vs. Facebook Ads comparison template
Google Ads vs. Facebook Ads comparison template

Data sources

Google Ads
Facebook Ads

Google Ads vs. Facebook Ads comparison template

Compare your Google Ads performance to your Facebook Ads performance to determine which channel is best for each campaign.

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Google AdSense reporting template for Google Sheets
Google AdSense reporting template for Google Sheets

Data sources

Google AdSense

Google AdSense reporting template for Google Sheets

Break down your AdSense account performance by channel, ad format, URL, and targeting type.

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Google Campaign Manager 360 reporting template
Google Campaign Manager 360 reporting template

Data sources

Google Campaign Manager 360

Google Campaign Manager 360 reporting template

Get an overview of your programmatic ads run on different platforms

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Google Ads high-level monthly report template for Google Sheets
Google Ads high-level monthly report template for Google Sheets

Data sources

Google Ads

Google Ads high-level monthly report template for Google Sheets

Get an overview of your Google Ads account's performance with key metrics, including MoM changes and 12-month trend lines.

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Google Ads keyword heatmap analysis template
Google Ads keyword heatmap analysis template

Data sources

Google Ads

Google Ads keyword heatmap analysis template

Quickly analyze the performance of your Google Ads keywords with this visual heatmap tool.

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LinkedIn Ads spend tracker template for Google Sheets
LinkedIn Ads spend tracker template for Google Sheets

Data sources

LinkedIn Ads

LinkedIn Ads spend tracker template for Google Sheets

Keep track of your LinkedIn Ads spending easily with this Google Sheets template.

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Microsoft (Bing) Ads campaign dashboard for Google Sheets
Microsoft (Bing) Ads campaign dashboard for Google Sheets

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads campaign dashboard for Google Sheets

Measure your Microsoft Ads campaign performance with key metrics like cost, impressions, and conversions. Easily spot trends and optimize results over time.

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Outbrain campaign reporting template for Looker Studio
Outbrain campaign reporting template for Looker Studio

Data sources

Outbrain Amplify

Outbrain campaign reporting template for Looker Studio

Monitor your Outbrain campaigns' performance.

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Paid channel mix reporting template for Excel
Paid channel mix reporting template for Excel

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
LinkedIn Ads
X Ads (Twitter)

Paid channel mix reporting template for Excel

Analyze how your paid campaigns are performing across Google Ads, Microsoft Advertising, Facebook Ads, and Twitter Ads.

Get the template
Pinterest Ads reporting template for Looker Studio
Pinterest Ads reporting template for Looker Studio

Data sources

Pinterest Ads

Pinterest Ads reporting template for Looker Studio

Easily keep track of your Pinterest Ads key metrics, including clicks, conversions, and costs.

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Quora Ads dashboard template for Looker Studio
Quora Ads dashboard template for Looker Studio

Data sources

Quora Ads

Quora Ads dashboard template for Looker Studio

Quickly see how your Quora Ads are performing and get an overview of your top campaigns.

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Snapchat overview performance dashboard for Looker Studio
Snapchat overview performance dashboard for Looker Studio

Data sources

Snapchat Marketing

Snapchat overview performance dashboard for Looker Studio

Get a quick overview of your key Snapchat Ads metrics, including impressions, swipes, and purchases.

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Spotify Ads overview performance dashboard for Looker Studio
Spotify Ads overview performance dashboard for Looker Studio

Data sources

Spotify Ads

Spotify Ads overview performance dashboard for Looker Studio

Easily keep track of your Spotify Ads campaigns.

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StackAdapt report template for Looker Studio
StackAdapt report template for Looker Studio

Data sources

StackAdapt

StackAdapt report template for Looker Studio

Keep track of your StackAdapt campaign performance with this detailed dashboard.

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Standard Linkedin Ads metrics template for Google Sheets
Standard Linkedin Ads metrics template for Google Sheets

Data sources

LinkedIn Ads

Standard Linkedin Ads metrics template for Google Sheets

Get an overview of your campaign performance and track your spend. This Google Sheet LinkedIn Ads template is built in collaboration with LinkedIn.

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Taboola campaign reporting template for Looker Studio
Taboola campaign reporting template for Looker Studio

Data sources

Taboola

Taboola campaign reporting template for Looker Studio

Monitor your KPI's and Native Ads campaign performance.

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TikTok Ads campaign performance dashboard for Google Sheets
TikTok Ads campaign performance dashboard for Google Sheets

Data sources

TikTok Ads

TikTok Ads campaign performance dashboard for Google Sheets

Measure the success of your TikTok Ads campaigns. Track the basic metrics such as video views, cost, and clicks, or modify the template as much as you like.

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X Ads (Twitter) campaign dashboard for Google Sheets
X Ads (Twitter) campaign dashboard for Google Sheets

Data sources

X Ads (Twitter)

X Ads (Twitter) campaign dashboard for Google Sheets

Measure the success of your X Ads (Twitter) campaigns. Track the basic metrics such as conversions, cost, and clicks, or modify the template as much as you like.

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X Ads (Twitter) dashboard template for Looker Studio
X Ads (Twitter) dashboard template for Looker Studio

Data sources

X Ads (Twitter)

X Ads (Twitter) dashboard template for Looker Studio

Understand how your X Ads (Twitter) account is performing and get an overview of your top campaigns.

Get the template