LinkedIn Ads reporting template for Power BI
Get a complete overview of your LinkedIn Ads performance with this Power BI template. Easily track key metrics, analyze campaign effectiveness, and gain insights into your audience to maximize your advertising impact.
Comprehensive campaign analysis
In-depth audience insights
Optimize campaign spend
How to use the template
To get started, make sure that you’ve got access to LinkedIn Ads and that you're logged in to Power BI.
- Log in to Supermetrics Hub. If new to Supermetrics, connect to your data source via the Power BI page on Supermetrics Hub.
- Select and authenticate the data source for your template.
- Download and open the template in Power BI. Sign in if prompted. The template will automatically fetch and display your data.
- Change accounts (if needed). Open Query Editor in Power BI Desktop by clicking 'Transform data.' Modify the account settings in the Invoked Function step for each relevant table.
More instructions on How to use Supermetrics report templates in the Power BI article.
Questions you can answer with this template
Campaign performance
- How many impressions, clicks, and conversions did your LinkedIn campaigns generate?
- What is your average CTR, CPC, and CPM across all campaigns?
- How has the total spend trended over time?
- Which days saw the highest ad spend, and how did performance metrics shift over time?
Campaign type and goal breakdown:
- Which campaign types are generating the most clicks?
- What is the performance of different campaign objectives, such as lead generation and engagement?
- How are specific campaigns performing in terms of clicks, spend, and conversions?
Creative and ad performance:
- Which creative assets or Sponsored Content pieces are driving the highest engagement?
- What are the CTR and CPC for each creative type or ad format?
- How much are we spending on each creative, and how does that compare to engagement?
Audience demographics and reach:
- What is the geographic distribution of your ad impressions?
- Which industries and job functions are most engaged with your LinkedIn Ads?
- What is the breakdown of impressions by company size and seniority of LinkedIn members?
Optimization opportunities:
- Are certain campaigns underperforming relative to others?
- Which demographics or job roles are showing the most interest in your ads?
Get started with LinkedIn Ads report template for Power BI
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