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Google Ads vs Facebook Ads comparison report for Looker Studio

Compare Google Ads and Facebook Ads performance in one dashboard. Track spend, clicks, ROAS, and more to see which platform drives better results. Try the free Looker Studio template.

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Get Google Ads and Facebook Ads data and export the data into Looker Studio

Click on ‘Get the template’
Once at the template, several authorization pop-up windows may appear, close them all.
Click on the ‘Use my own data’ button at the top
Hover over the data source to find the data source name, you’ll need this later.
Click ‘Replace data’.
In the ‘Connect to data’ menu, search for the corresponding Supermetrics data source (Facebook Ads & Google Ads.).
Follow the instructions to connect your data to the template.
Click ‘Add’, then repeat the steps 2 to 7 with the other data sources.
Click ‘Edit and Share’ - this will generate a copy of the template for you to start analyzing your data effortlessly.
If the edit button doesn't appear or errors show on the new copy, reload the page or find the template copy on the Looker Studio homepage .

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Questions you can answer with this template

- Which ad platform drives more traffic?
- How does cost-per-click compare between Google and Facebook Ads?
- What’s the return on ad spend (ROAS) for each platform?
- How does conversion rate differ by platform?
- Where are we spending the most budget?
- How many clicks and impressions are we getting across platforms?
- Which campaigns have the lowest cost per acquisition?
- Which platform performs better for our target audience?
- Are there differences in performance by country or device?

Get started with Google Ads vs Facebook Ads report template for Looker Studio

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