Google Ads vs Facebook Ads comparison report for Looker Studio
Compare Google Ads and Facebook Ads performance in one dashboard. Track spend, clicks, ROAS, and more to see which platform drives better results. Try the free Looker Studio template.
Data sources:
Use cases:Paid media
Side-by-side platform comparison
Unified campaign insights
Actionable channel performance data
How to use the template
To get started, make sure that you’ve got access to Google Ads and Facebook Ads and that you're logged in to Looker Studio.
- Click on ‘Get the template’
- Once at the template, several authorization pop-up windows may appear, close them all.
- Click on the ‘Use my own data’ button at the top
- Hover over the data source to find the data source name, you’ll need this later.
- Click ‘Replace data’.
- In the ‘Connect to data’ menu, search for the corresponding Supermetrics data source (Facebook Ads & Google Ads.).
- Follow the instructions to connect your data to the template.
- Click ‘Add’, then repeat the steps 2 to 7 with the other data sources.
- Click ‘Edit and Share’ - this will generate a copy of the template for you to start analyzing your data effortlessly.
- If the edit button doesn't appear or errors show on the new copy, reload the page or find the template copy on the Looker Studio homepage.
Questions you can answer with this template
Platform performance
- Which ad platform drives more traffic?
- How does cost-per-click compare between Google and Facebook Ads?
- What’s the return on ad spend (ROAS) for each platform?
- How does conversion rate differ by platform?
Spend and engagement
- Where are we spending the most budget?
- How many clicks and impressions are we getting across platforms?
- Which campaigns have the lowest cost per acquisition?
Audience targeting
- Which platform performs better for our target audience?
- Are there differences in performance by country or device?
Compare ad platform performance instantly with our free report template
Use this Looker Studio template to get a real-time, side-by-side overview of your Google Ads and Facebook Ads data — no manual reporting needed. 14-day free trial. No credit card required.
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