Personalize every interaction in the moments that matter

For known customers and anonymous prospects, utilize meaningful data to trigger personalized messages, offers, and interactions across channels and throughout the customer journey - in true real-time!

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Increase conversions and delight customers with cross-channel personalization



Website Personalization

Use the entire breadth of customer behaviors & transactions to personalize website experiences in the moment as prospects browse online.


Paid Media Personalization

Send real-time engagement data about individual profiles to paid media and social channels to trigger personalized content & offers.


Cross-Channel Personalization

Use Journey Orchestration to create consistency across multiple channels (online and offline) with the same data and personalization variables.


Personalized Content

Deliver the last-mile personalized content or experience using a suite of content blocks, recommendations, modals, social proof and more.

What our clients say

Don’t just take our word for it

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg
Rob van den Berg
Sr. Online Marketer at Vattenfall

“What I like about the team is that they don't come at you with their own business model and then try to shoehorn your business to match that. It has been really collaborative, and we’ve explored those different ways of working and how we can improve processes so that it fits our business challenges from a Heineken perspective.”

Alison Hawkins
Alison Hawkins
Digital Media & Marketing Manager at Heineken

Personalize in real time

Personalize experiences using all customer data


Supermetrics continually enriches unified profiles with the latest engagements from across various channels. This enables any byte of data to activate a personalized experience in under 200 milliseconds to capture more conversions online.

  • Personalize any digital experience with any customer data;
  • Tailor a website browsing experience in real-time;
  • Trigger offers and experiences for anonymous site visitors;
  • Trigger the same content/offer in web, email, app, and more.

Improve paid media

Personalize paid media and social experiences


While marketing automation tools offer basic audience sync for paid and social channels, Supermetrics Data Activation provides full control over the personalization of paid media and social media marketing, improving conversions and reducing media waste.

  • Unrivalled paid media and social connectivity;
  • Ability to experiment with paid channels for effectiveness;
  • Conversion and behavioral tracking from paid channels;
  • Ability to personalize individual ads;
  • Proven to reduce media waste and optimize retargeting.

Omnichannel marketing

Consistent cross-channel personalization


Supermetrics' Journey Orchestration module enables true omnichannel marketing and leverages its real-time engine. Connecting to both paid and owned channels, it provides the helicopter control personalization at scale.

  • Orchestrate journeys across all paid, social, and owned channels;
  • Centralize personalization decisions from one place;
  • Alter personalized experiences based on real-time behaviors;
  • Power the personalization of content in other tools.

Discover how KLM unlocked real-time personalization

KLM enhanced its marketing to orchestrate the entire customer journey with a personalization-first approach:

  • 5% uplift in conversions via owned and paid channels.
  • 40% reduction in cost per booking.
  • 800% higher-than-average increase in email value through smarter personalization.

KLM's marketing team connected biddable media, owned channels, offline touchpoints, and internal systems to deliver highly relevant and timely communications.

Discover more

See Data Activation in Action

See how real-time insights translate into immediate actions across your channels - so you act while others are still running reports

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