Build dynamic audience Segments with your customer data

Build dynamic and static audiences using engagement data, profile data, and AI insights with advanced segmentation and audience-building rules to activate directly into customer journeys.

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Advanced segmentation and audience building to power 1-to-1 personalization



Cross-Channel Audiences

Use behaviors and events from across your channels and systems to build more accurate audiences and segments using the Audiences module.


Dynamic Segmentation

Create static or dynamic audiences and segments for single-step campaigns or multi-step journeys, or leverage segments for analysis and reporting.


Cross-Channel Personalization

Utilize cross-channel engagements & unified profiles to power tailored experiences in the moment or whenever customers engage with you next.

What our clients say

Don’t just take our word for it

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg
Rob van den Berg
Sr. Online Marketer at Vattenfall

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“What I like about the team is that they don't come at you with their own business model and then try to shoehorn your business to match that. It has been really collaborative, and we’ve explored those different ways of working and how we can improve processes so that it fits our business challenges from a Heineken perspective.”

Alison Hawkins
Alison Hawkins
Digital Media & Marketing Manager at Heineken

One-to-one Personalization

Personalize for every audience in single-or multi-step campaigns


Supermetrics enables marketers to build complex audiences with ease, utilizing the full breadth of unified data and passing personalization variables to their marketing channels to power tailored, one-to-one content and experiences at scale.

  • Build audiences using a full breadth of unified customer data;
  • Build anonymous profile segments too for retargeting strategies;
  • Connect audiences to owned and paid channels & systems;
  • Real-time integration to add/suppress paid audiences;
  • Push variables to paid channels to trigger personalization.

Discover how Vattenfall is powering personalization at scale

See how Vattefall's marketing team used Supermetrics Data Activation to deliver personalized 1:1 customer journeys, increasing conversion rates, decreasing churn, and increasing ROAS by 888%.

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See Data Activation in Action

See how real-time insights translate into immediate actions across your channels - so you act while others are still running reports


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