Google Analytics 4 reporting template for Power BI

Turn your raw Google Analytics 4 data into actionable insights using this GA4 template.

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Data sources:Google Analytics 4
Use cases:
Web analytics

Insights at a glance

Deep dive into channel performance

Overview of user analysis

How to use the template

To get started, make sure that you’ve got access to Google Analytics 4 and that you’re logged in to Power BI. Note that connecting the template to Google Analytics 4 will start a 14 day free trial of Supermetrics for Power BI.

  1. Log in to Supermetrics Hub.
  2. On the Power BI page in Supermetrics Hub, click "Create new query", pick Google Analytics 4 as the data source, and log in. You have now connected Supermetrics to Power BI.
  3. Next, you have to download the template. Click ‘Get the template’ below. The download will start automatically.
  4. Open the template in Power BI. Click 'Refresh' in Home Tab.
  5. If prompted, sign in to the same account you used in Supermetrics Hub. After this, the template will fetch all your data in the report, ready for you to derive insights.
Get the template

Questions you can answer with this template

Audience analysis

  • What is the total number of active users on my website?
  • What is the ratio between new vs. returning users on my website?
  • What is the trend of new users over the past month?

Device performance

  • Which devices are used to access my website?
  • How does user engagement differ between desktop and mobile users?

Channel performance

  • How many sessions did we have this month compared to last month?
  • What are the top 5 countries/cities driving the highest number of sessions?
  • Which channel groups bring more traffic to the website?
  • How many sessions are coming from organic search?
  • Which are the top-performing channels?

Page performance

  • Which page generates the most user engagement?
  • Which page generates the most sessions?
  • What the average engagement rate on my pages?
  • What are the top session sources for our campaigns?
  • What is the average session length for specific pages?

Campaign performance

  • Which marketing campaign has the highest engagement?
  • How do different campaign strategies impact user engagement and conversions?
  • How's my campaigns perform regarding sessions, views, and average session length?

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