Looker Studio

Facebook & Instagram (Meta) Ads report template for Looker Studio

Optimize your campaigns with data-driven insights using this powerful Facebook & Instagram Ads reporting template for Looker Studio. This template goes beyond Facebook and Instagram, allowing you to also analyze your WhatsApp and Messenger Ads data. See instructions below and start using the template today!

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Insights at a glance

Deep dive into campaigns

Optimize your spend

Get Facebook Ads data and export the data into Looker studio in 4 simple steps

Click on ‘Get the template’.
Authenticate your account by clicking on ‘Authorize’.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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Questions you can answer with this template

- What is CPC (cost per click) for each campaign?
- Which campaign has the highest CTR (click through rate)?
- What is the average CTR (click through rate) for each platform?
- How much more have I spent on each platform this week compared to last week?
- What is the correlation between ad spend and conversion rate?
- What is the ROAS (return on ad spend) for campaign objectives?
- Which of the ad creatives are performing best on each platform?
- What are the top performing ad creatives for Instagram?
- Which object type has the highest CTR (click through rate)?
- Which is the least performing ad creative for a campaign?
- Demographic analysis
- Which countries are giving the highest ROI for a campaign?
- How are my campaigns performing on mobile vs desktop?

Get started with Facebook & Instagram Ads report template for Looker Studio

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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