Facebook & Instagram Ads report template for Looker Studio

Optimize your campaigns with data-driven insights using this powerful Facebook & Instagram Ads reporting template for Looker Studio (formerly Google Data Studio). This template goes beyond Facebook and Instagram, allowing you to also analyze your WhatsApp and Messenger Ads data. See instructions below and start using the template today!

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Note that this will start a 14-day free trial of Supermetrics for Looker Studio.

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Data sources:Facebook Ads
Use cases:
Paid media
Social media

Insights at a glance

Deep dive into campaigns

Optimize your spend

How to use the template

To get started, make sure that you’ve got access to Facebook Ads and that you’re logged in to Looker Studio.

  1. Click on ‘Get the template’.
  2. Authenticate your account by clicking on ‘Authorize’.
  3. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  4. Once you’re happy, click on ‘Connect’ in the top-right.
  5. The next page will display all available dimensions and metrics.
  6. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this template

Platform performance

  • What is CPC (cost per click) for each campaign?
  • Which campaign has the highest CTR (click through rate)?
  • What is the average CTR (click through rate) for each platform?
  • How much more have I spent on each platform this week compared to last week?

Conversion and ROI

  • What is the correlation between ad spend and conversion rate?
  • What is the ROAS (return on ad spend) for campaign objectives?

Creative analysis

  • Which of the ad creatives are performing best on each platform?
  • What are the top performing ad creatives for Instagram?
  • Which object type has the highest CTR (click through rate)?
  • Which is the least performing ad creative for a campaign?

Demographic analysis

  • Is there any specific demographic relating more with the campaign?
  • Which countries are giving the highest ROI for a campaign?
  • How are my campaigns performing on mobile vs desktop?

Get started with Facebook & Instagram Ads report template for Looker Studio

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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