Facebook Ads reporting template for Power BI

Optimize your campaigns with data-driven insights using this Facebook Ads reporting template for Power BI. See the instructions below and start using the template!

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Data sources:Facebook Ads
Use cases:
Social media
Paid media

Insights at a glance

Deep dive into channel performance

Optimize your spend

How to use the template

To get started, make sure that you've got access to Facebook Ads and that you're logged in to Power BI. Note that connecting the template to Facebook Ads will start a 14-day free trial of Supermetrics for Power BI.

  1. Log in to Supermetrics Hub.
  2. On the Power BI page in Supermetrics Hub, click "Create new query", pick Facebook Ads as the data source, and log in. You have now connected Supermetrics to Power BI.
  3. Next, you have to download the template. Click 'Get the template' below. The download will start automatically.
  4. Open the template in Power BI. Click 'Refresh' in Home Tab.
  5. If prompted, sign in to the same account you used in Supermetrics Hub. After this, the template will fetch all your data in the report, ready for you to derive insights.
Get the template

Questions you can answer with this template

Overall campaign performance

  • What is the total spend on each platform?
  • What are the overall impressions during last month?
  • How’s the overall performance of your posts?
  • What is the overall CTR, CPM, and CPC during a certain period of time?


  • How many conversions were generated during the last month?
  • What is the CVR% per publisher platform?
  • What is the spend and cost per conversion by date?
  • What is your ROAS?


  • What are the top campaigns by spend?
  • How did your key metrics look like by campaign or ad group?
  • What are the top ad sets by spend?
  • What’s the CPA per campaign?


  • How does your video perform in general?
  • How many people watched 50% of the video?
  • What are your video views, impressions, and VTR?
  • What are the top-performing video campaigns by views?

Get started with Facebook Ads reporting template for Power BI

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