Data made easy

Google Sheets marketing reporting templates

Make marketing reporting easy with our Google Sheets report and dashboard templates, powered by Supermetrics. Whether you're tracking ads, social media, or SEO, these templates help you stay organized and make better decisions—without the manual work.

Facebook Page dashboard template for Google Sheets
Facebook Page dashboard template for Google Sheets

Data sources

Facebook Insights

Facebook Page dashboard template for Google Sheets

Track and optimize your Facebook Page performance with this dashboard template. Monitor key metrics like reach, engagement, likes, and top-performing posts.

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Google Analytics 4 paid traffic report for Google Sheets
Google Analytics 4 paid traffic report for Google Sheets

Data sources

Google Analytics 4

Google Analytics 4 paid traffic report for Google Sheets

This template enhances your understanding of paid traffic performance. Monitor key metrics, conversions, and trends with this easy-to-read template.

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Budget pacing report for Google Sheets (campaign level)
Budget pacing report for Google Sheets (campaign level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing report for Google Sheets (campaign level)

With this budget pacing report, you can compare spending across all your paid media campaigns.

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Ad performance template (last-click attribution)
Ad performance template (last-click attribution)

Data sources

Google Ads
Facebook Ads
TikTok Ads
Google Analytics 4

Ad performance template (last-click attribution)

Track the impact of your paid marketing with this last-click attribution dashboard — get a clear view of revenue, ROAS, and conversion performance.

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Budget pacing template for Google Sheets (channel level)
Budget pacing template for Google Sheets (channel level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing template for Google Sheets (channel level)

With this channel-level budget pacing report, you can compare spending across all your paid media channels.

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Website traffic template for Google Sheets with AI summary
Website traffic template for Google Sheets with AI summary

Data sources

Google Analytics 4

Website traffic template for Google Sheets with AI summary

This template gives you an overview of important metrics. With the AI summary, you get practical strategies from your data to drive growth.

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Google Analytics 4 dashboard for Google Sheets
Google Analytics 4 dashboard for Google Sheets

Data sources

Google Analytics 4

Google Analytics 4 dashboard for Google Sheets

Gain insights into your website performance. Easily track key metrics, top traffic sources, and user behavior trends with this free dashboard.

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Account-based marketing dashboard for Google Sheets
Account-based marketing dashboard for Google Sheets

Data sources

LinkedIn Ads

Account-based marketing dashboard for Google Sheets

Visualize your ABM with our LinkedIn Ads template for Google Sheets. This template is built in collaboration with LinkedIn.

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Google Ads copy edit tool template for Google Sheets
Google Ads copy edit tool template for Google Sheets

Data sources

Google Ads

Google Ads copy edit tool template for Google Sheets

Simplify the process of simultaneously editing your Google Ads across multiple ad groups.

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Google Ads ad label testing tool template for Google Sheets
Google Ads ad label testing tool template for Google Sheets

Data sources

Google Ads

Google Ads ad label testing tool template for Google Sheets

Simplify the testing process of your Google Ads copy with this handy template.

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Microsoft (Bing) Ads client budget tracker & alert template
Microsoft (Bing) Ads client budget tracker & alert template

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads client budget tracker & alert template

Keep an eye on your clients' Bing Ads' spend with this template that highlights the accounts that need your attention.

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Microsoft (Bing) Ads high-level monthly report template
Microsoft (Bing) Ads high-level monthly report template

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads high-level monthly report template

Provide a quick overview of your Microsoft Advertising account account performance to clients or internal stakeholders.

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Microsoft (Bing) Ads in-depth report for Google Sheets
Microsoft (Bing) Ads in-depth report for Google Sheets

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads in-depth report for Google Sheets

Get a closer look into your Microsoft Advertising's performance with this detailed reporting template.

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Paid social dashboard template for Google Sheets
Paid social dashboard template for Google Sheets

Data sources

Google Ads
Facebook Ads

Paid social dashboard template for Google Sheets

Find out whether there's room for improvement by comparing your current CPM to the optimal CPM.

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Bulk ad performance checker template for Google Sheets
Bulk ad performance checker template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads

Bulk ad performance checker template for Google Sheets

Bulk ad performance checker helps track the budget performance for Facebook Ads, Google Ads, and Microsoft Ads.

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Google Ads budget tracker and alert template
Google Ads budget tracker and alert template

Data sources

Google Ads

Google Ads budget tracker and alert template

Make sure your Google Ads accounts are not overspending or under-spending with this convenient budget tracker.

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Detailed paid channel reporting template for Google Sheets
Detailed paid channel reporting template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)

Detailed paid channel reporting template for Google Sheets

Compare your paid channel metrics across advertising networks and conduct a detailed analysis based on the data.

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Detailed paid channel mix reporting template (with Yandex)
Detailed paid channel mix reporting template (with Yandex)

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)
Yandex.Direct

Detailed paid channel mix reporting template (with Yandex)

Analyze your campaign data from several advertising networks including Yandex.Direct.

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Facebook Ads campaign dashboard for Google Sheets
Facebook Ads campaign dashboard for Google Sheets

Data sources

Facebook Ads

Facebook Ads campaign dashboard for Google Sheets

Measure the success of your Facebook Ads campaigns. Track metrics such as impressions, cost, clicks, or edit modify the template as much as you like.

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Facebook Ads high-level monthly report for Google Sheets
Facebook Ads high-level monthly report for Google Sheets

Data sources

Facebook Ads

Facebook Ads high-level monthly report for Google Sheets

Determine how your Facebook Ads are performing over time with this high-level reporting template.

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Google Ads campaign performance dashboard for Google Sheets
Google Ads campaign performance dashboard for Google Sheets

Data sources

Google Ads

Google Ads campaign performance dashboard for Google Sheets

Track Google Ads performance, costs, and conversions with this template. Spot trends and optimize your top campaigns easily.

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Google Ads campaign budget tracker and alert template
Google Ads campaign budget tracker and alert template

Data sources

Google Ads

Google Ads campaign budget tracker and alert template

Make sure you're not overspending or under-spending on your clients' Google Ads accounts.

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Google Ads quality score analysis template for Google Sheets
Google Ads quality score analysis template for Google Sheets

Data sources

Google Ads

Google Ads quality score analysis template for Google Sheets

Quickly determine which of your Google Ads keywords have low quality scores and see where you can improve.

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Google Ads in-depth performance report for Google Sheets
Google Ads in-depth performance report for Google Sheets

Data sources

Google Ads

Google Ads in-depth performance report for Google Sheets

Get a thorough understanding of the performance of your Google Ads account.

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Google Ads monthly report template for Google Sheets
Google Ads monthly report template for Google Sheets

Data sources

Google Ads

Google Ads monthly report template for Google Sheets

Report on your Google Ads campaigns' performance to your clients or internal stakeholders.

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Google Ads & organic keyword performance template
Google Ads & organic keyword performance template

Data sources

Google Ads

Google Ads & organic keyword performance template

Compare the performance of your most important keywords across paid and organic traffic.

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Google AdSense reporting template for Google Sheets
Google AdSense reporting template for Google Sheets

Data sources

Google AdSense

Google AdSense reporting template for Google Sheets

Break down your AdSense account performance by channel, ad format, URL, and targeting type.

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Google Analytics 4 report template for Google Sheets
Google Analytics 4 report template for Google Sheets

Data sources

Google Analytics 4

Google Analytics 4 report template for Google Sheets

Level up your marketing analytics with our free Google Analytics 4 reporting template.

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Google Ads high-level monthly report template for Google Sheets
Google Ads high-level monthly report template for Google Sheets

Data sources

Google Ads

Google Ads high-level monthly report template for Google Sheets

Get an overview of your Google Ads account's performance with key metrics, including MoM changes and 12-month trend lines.

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HubSpot email reporting template for Google Sheets
HubSpot email reporting template for Google Sheets

Data sources

HubSpot

HubSpot email reporting template for Google Sheets

Keep track of your key email metrics from HubSpot including delivery rate, open rate, and click-through rate.

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HubSpot sales funnel reporting template for Google Sheets
HubSpot sales funnel reporting template for Google Sheets

Data sources

HubSpot

HubSpot sales funnel reporting template for Google Sheets

See your win rate, funnel breakdown, and performance numbers by sales representative at a glance.

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Google Ads keyword heatmap analysis template
Google Ads keyword heatmap analysis template

Data sources

Google Ads

Google Ads keyword heatmap analysis template

Quickly analyze the performance of your Google Ads keywords with this visual heatmap tool.

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LinkedIn Ads spend tracker template for Google Sheets
LinkedIn Ads spend tracker template for Google Sheets

Data sources

LinkedIn Ads

LinkedIn Ads spend tracker template for Google Sheets

Keep track of your LinkedIn Ads spending easily with this Google Sheets template.

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Microsoft (Bing) Ads campaign dashboard for Google Sheets
Microsoft (Bing) Ads campaign dashboard for Google Sheets

Data sources

Microsoft Advertising (Bing)

Microsoft (Bing) Ads campaign dashboard for Google Sheets

Measure your Microsoft Ads campaign performance with key metrics like cost, impressions, and conversions. Easily spot trends and optimize results over time.

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Standard Linkedin Ads metrics template for Google Sheets
Standard Linkedin Ads metrics template for Google Sheets

Data sources

LinkedIn Ads

Standard Linkedin Ads metrics template for Google Sheets

Get an overview of your campaign performance and track your spend. This Google Sheet LinkedIn Ads template is built in collaboration with LinkedIn.

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TikTok Ads campaign performance dashboard for Google Sheets
TikTok Ads campaign performance dashboard for Google Sheets

Data sources

TikTok Ads

TikTok Ads campaign performance dashboard for Google Sheets

Measure the success of your TikTok Ads campaigns. Track the basic metrics such as video views, cost, and clicks, or modify the template as much as you like.

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X Ads (Twitter) campaign dashboard for Google Sheets
X Ads (Twitter) campaign dashboard for Google Sheets

Data sources

X Ads (Twitter)

X Ads (Twitter) campaign dashboard for Google Sheets

Measure the success of your X Ads (Twitter) campaigns. Track the basic metrics such as conversions, cost, and clicks, or modify the template as much as you like.

Get the template