HubSpot marketing performance report template for Looker Studio (Data Studio)
Discover visitors’ journeys and marketing campaign performance in one centralized view by using this reporting template for Looker Studio (formerly Google Data Studio). Analyze different lifecycle stages as well as engagement metrics and other contacts’ key information.
Data sources:
Use cases:
Web analytics
Deep dive into campaign performance
Visualized customer lifecycle
Improve email marketing strategy
How to use the template
To get started, make sure that you've got access to your HubSpot account (with at least an Admin role) and that you're logged in to Looker Studio.
- Click ‘Get the template’.
- Authenticate your account by clicking ‘Authorize’.
- Select a team that has access to the account you want to connect.
- Allow Supermetrics to access your HubSpot account.
- The blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you're happy, click ‘Connect’ in the top-right and then ‘Allow’.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Lifecycle stage
- What is the drop-off percentage between the Leads stage and the Opportunities stage?
- How many subscribers got converted into leads last quarter?
- Which month do you have the highest number of contacts created?
- What is the growth trend of your lead volume month-to-month this year?
- What is the conversion rate from Marketing Qualified Leads to Sales Qualified Leads?
Source analysis
- What is the main source of your contacts?
- Which day has the highest number of contacts generated?
- Which sources do your leads come from?
- Which pages were viewed the most by your contacts?
- How many form submissions did you have last month?
Email performance
- How many email campaigns in total did you send out last quarter?
- Which specific email campaign names have the highest number of clicks?
- What is your unsubscription rate month-to-month?
- Which country has the highest open rate and CTR?
- What is your average CTR?
- Were all email campaigns last month successfully delivered to all target audiences?
- Is your bounce rate within the acceptable limit?
Get started with the HubSpot marketing performance report template for Looker Studio
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