HubSpot content marketing performance template for Looker Studio
Understand how your content performs at every stage of the funnel. This Looker Studio template helps you monitor key content marketing metrics from HubSpot — from blog engagement to lead generation — and make informed marketing decisions.
Data sources:
Full-funnel visibility
Actionable performance insights
Automated content reporting
How to use the template
To get started, make sure that you’ve got access to HubSpot and that you're logged in to Looker Studio.
- Click on ‘Get the template’.
- Once at the template click on the ‘Use my own data’ button at the top.
- If the connector doesn’t already appear, in the ‘Connect to data’ menu, search for ‘Hubspot’ by Supermetrics.
- Follow the instructions to connect your data to the template.
- Click ‘Edit and Share’ - this will generate a copy of the template for you to start analyzing your data effortlessly.
- If the edit button doesn't appear or errors show on the new copy, reload the page or find the template copy on the Looker Studio homepage.
Questions you can answer with this template
Content engagement
- Which blog posts generate the most traffic?
- What’s the average time spent on content pages?
- How are email open and click-through rates trending?
Lead generation
- How many leads has each content asset generated?
- What’s the conversion rate of blog readers to leads?
- Which CTAs drive the most form submissions?
Funnel performance
- How does content impact each stage of the funnel?
- What’s the lead-to-MQL conversion rate?
- Which content types generate the most SQLs?
Start reporting on your HubSpot content marketing
Use this Looker Studio template to connect your HubSpot data and visualize content marketing performance. Quickly identify what’s working and where to optimize. Try the template for free with a 14-day trial—no credit card required.
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