TikTok organic reporting template for Looker Studio

Get a clear view of how your organic TikTok content performs. This Looker Studio dashboard helps you visualize reach, engagement, and follower growth to measure success and optimize your content strategy.

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Data sources:TikTok Organic
Use cases:Social media

Organic post performance

Engagement insights

Follower growth tracking

How to use the template

To get started, make sure that you’ve got access to Tiktok and that you're logged in to Looker Studio.

  1. Click on ‘Get the template’.
  2. Once at the template click on the ‘Use my own data’ button at the top.
  3. Hover over the data source to find the ‘Query type’ name (you’ll need this for step 6) and click ‘replace data’.
  4. In the ‘Connect to data’ menu, search for ‘TikTok Organic’ by Supermetrics.
  5. Follow the instructions to connect your data to the template.
  6. Choose the ‘Query type’ name from step 3, then click ‘Next’.
  7. Click ‘Add’, then repeat steps 2 to 7 with the other data sources/query types.
  8. Click ‘Edit and Share’ - this will generate a copy of the template for you to start analyzing your data effortlessly.

If the edit button doesn't appear or errors show on the new copy, reload the page or find the template copy on the Looker Studio homepage.


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Questions you can answer with this template

TikTok audience and follower trends

  • How has your TikTok follower count grown over time?
  • What’s our TikTok follower distribution by gender and country?
  • What are our most followed demographics?

Content and engagement analysis

  • Which videos generated the most views and engagement?
  • What’s the average watch time and engagement rate?
  • Which TikTok hashtags are driving the most interactions?
  • How do different posting times affect video performance?

TikTok performance over time

  • How do our TikTok reach and engagement metrics trend week-over-week?
  • Are there specific days or times when content performs best?
  • What’s the correlation between video frequency and engagement?

Start tracking your TikTok performance today

Connect your TikTok Organic account and instantly visualize your most important social metrics — all in one dashboard. 14-day free trial. No credit card required.

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