Instagram Public Data template for Looker Studio

Gain insights into how your Instagram page performs by using this reporting template for Looker Studio (formerly Google Data Studio). Visualize your Instagram page's likes, comments, as well as other engagement metrics broken down by content and post type into one central view. Improve competitor benchmarking by keeping tabs on their pages' overall analytics.

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Note that this will start a 14-day free trial of Supermetrics for Looker Studio.

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Data sources:Instagram Public Data
Use cases:
Social media

Faster time to insights

Enhance engagement analysis

Better benchmarking

How to use the template

To get started, make sure that you're logged in to Looker Studio. You need a Facebook user account linked to an Instagram account with the 'Manage Page' role.

  1. Click ‘Get the template’.
  2. Authenticate your account by clicking ‘Authorize’.
  3. Select the 'Profile posts' query type.
  4. Under Instagram profiles, type the name of the Instagram profile you want insights on (for example: Wikipedia). Add several profiles by separating them with a comma.
  5. The blue check mark next to 'allow "Instagram profiles" to be modified in reports' and ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click ‘Connect’ in the top-right and then ‘Allow’.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
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Questions you can answer with this template

Page performance

  • How fast is your page growing?
  • What is your page's unfollow rate?

Content performance

  • Which are your top-performing posts?
  • Which content type to focus on in your strategy?
  • What is the average engagement rate that each post has?
  • Which media does your audience engage the most with?
  • How many posts did you share in the past month?
  • Which hashtags are trendy during this month?
  • What is your best-performing month?

Competitor benchmarking

  • Which profiles are popular within your niche?
  • What are your competitors' top-performing posts?
  • How are your competitors' Instagram pages performing?
  • How frequently do your competitors post?

Get started with the Instagram Public Data report template for Looker Studio

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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