Microsoft Excel

Paid channel mix reporting template for Excel

Visualize and optimize your paid media channels with this Excel template, featuring top-level metrics, channel-level breakdowns, and interactive trend charts.

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Channel-level breakdowns

Performance trend charts

Customizable dashboard

Get Paid channel mix data into Microsoft Excel in 4 simple steps

Navigate to the “Data” tab in the top panel and choose "Show Supermetrics" at the right end of the panel.
Authenticate to all data sources in the list and select the accounts you want to use, then click "Run queries".
After queries have been successfully run, close the Supermetrics sidebar.
Important: Under "Data" in the top panel, click "Refresh All" to refresh all pivot tables and charts in the document. This will be done automatically anytime the document is opened.
Set up a scheduled refresh in the Supermetrics sidebar to always derive fresh insights.

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Questions you can answer with this template

- Which ad platforms generate the highest total conversions?
- How does each channel contribute to traffic and engagement?
- Which paid channels perform above or below expectations?
- Which channels deliver the lowest cost per conversion?
- How does ad spend correlate to conversions across channels?
- Which channels could benefit from budget reallocation to improve ROI?
- Which devices generate the highest clicks, conversions, and engagement?
- How does ad performance vary by campaign, device, or time?
- Which channels underperform on specific devices or campaigns?
- How do ad impressions, clicks, and conversions trend week over week by channel?
- Which ad campaigns are improving over time, and which are declining?
- What are the opportunities to optimize click-through rate (CTR), cost per click (CPC), or cost per conversion?

Get started with the Paid channel mix overview template for Microsoft Excel

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