Google Sheets

Google Ads monthly report template for Google Sheets

Use cases
Paid media
Data sources

See your Google Ads performance in a monthly reporting view. Track campaigns, audiences, and devices with this ready-to-use Google Sheets reporting template.

Get started

Get Google Ads performance data into Google Sheets in 4 simple steps

  1. Click on ‘Get the template’.
  2. Supermetrics sidebar launches. Click ‘Use template’.
  3. Connect and authorize data sources.
  4. Choose an account or accounts from which you want to pull data.
  5. Click ‘Get my data’.
  6. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this Google Ads template

Overall Google Ads performance

  • How did impressions and conversions change this month compared to last month?
  • What are the long-term trends in ad spend and conversion rate?
  • Are you meeting the monthly goals for clicks and conversions?
  • Is our ad spend aligned with overall business trends?

Campaign performance

  • Which campaigns deliver the best return on ad spend (ROAS)?
  • What is the cost per conversion for each of key campaign?
  • How do individual ad sets perform compared to campaign goals?
  • How does the cost per conversion in top campaigns compare to the overall average?

Audience insights

  • Which age and gender groups drive the most clicks and conversions?
  • How does cost per click (CPC) vary across audiences?
  • On which devices (e.g., iPhone, desktop, Android) do ads perform best?
  • Should bidding strategies or ad sets be adjusted based on audience and device data?

Make your Google Ads budget work harder

Replace endless spreadsheets with a clean, automated monthly Google Ads report that highlights key metrics, so you can act faster and spend smarter.

Get the template