Google Sheets

Google Ads monthly report template for Google Sheets

See your Google Ads performance in one powerful monthly view. Track campaigns, audiences, and devices with this ready-to-use Google Sheets reporting template.

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Get Google Ads performance data into Google Sheets in 4 simple steps

Click on ‘Get the template’.
Supermetrics sidebar launches. Click ‘Use template’.
Connect and authorize data sources.
Choose an account or accounts from which you want to pull data.
Click ‘Get my data’.
After this, the template will fetch all your data in the report, ready for you to derive insights!

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Questions you can answer with this template

- How did impressions and conversions change this month compared to last month?
- What are the long-term trends in ad spend and conversion rate?
- Are you meeting the monthly goals for clicks and conversions?
- Is our ad spend aligned with overall business trends?
- Which campaigns deliver the best return on ad spend (ROAS)?
- What is the cost per conversion for each of key campaign?
- How do individual ad sets perform compared to campaign goals?
- How does the cost per conversion in top campaigns compare to the overall average?
- Which age and gender demographics drive the most clicks and conversions?
- How does the cost per click (CPC) vary across different audiences?
- On which devices (e.g., iPhone, desktop, Android) do ads perform best?
- Should we adjust bidding strategies or create new ad sets based on audience and device data?

Get started with the Google Ads dashboard overview template for Google Sheets

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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