Google Sheets

Google Ads budget tracker for Google Sheets

Stay on top of your Google Ads spend with this budget tracker for Google Sheets.

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Trusted by 200,000+ companies in 120 countries

Daily budget pacing clarity

Accurate projections

Account-level tracking

Get started with the Google Ads budget tracker template for Microsoft Excel

Click on ‘Get the template’.
Supermetrics sidebar launches. Click ‘Use template’.
Connect and authorize data sources.
Choose an account or accounts from which you want to pull data.
Click ‘Get my data’.
After this, the template will fetch all your data in the report, ready for you to derive insights!

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Questions you can answer with this template

- How does the planned monthly budget compare to actual Google Ads spend?
- How much budget is left for the current period?
- Is your spend pacing aligned with the planned monthly target?
- Which Google Ads accounts or campaigns are overspending relative to budget?
- Which accounts are underspending and at risk of underdelivery?
- What percentage of each allocated budget has been spent so far?
- What is the forecasted total spend by the end of the month or period?
- What is the daily spend needed to stay on track with budget goals?
- How does actual daily spend compare to the pacing target?

Get started with Google Ads budget tracker data in Google Sheets

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