Google Sheets
Google Ads campaign performance report template for Google Sheets
Use cases
Data sources
Monitor and analyze Google Ads performance with a customizable Google Sheets dashboard that brings all key metrics into one view.
Get startedTrusted by 200,000+ companies in 120 countries
Clear ad campaign tracking
Customizable dashboard
Actionable insights
- Click on ‘Get the template’.
- Supermetrics sidebar launches. Click ‘Use template’.
- Connect and authorize data sources.
- Choose an account or accounts from which you want to pull data.
- Click ‘Get my data’.
- After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
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- Which Google Ads campaigns are driving the strongest results across clicks, conversions, and ROI?
- How do CPC, CPM, and CPA compare across campaigns and ad sets?
- Which campaigns should be scaled, optimized, or paused to improve performance?
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- Which campaigns generate the highest CTR and post engagement?
- How do impressions and link clicks translate into website conversions?
- Which ad sets or keywords are most effective at driving engagement?
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- Is the ad budget allocated effectively across campaigns?
- Which campaigns deliver the lowest cost per conversion?
- How does weekly performance trend across spend, clicks, and conversions?
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