Channel budget pacing template for Google Sheets

With this channel-level budget pacing report, you can compare spending across all your paid media channels. Connect any pre-selected data sources or add any paid media source to this budget pacing report. Stay on track with how your channel spending is pacing against your monthly budget.

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Note that this will start a 14-day free trial of Supermetrics for Google Sheets.

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Data sources:Facebook AdsLinkedIn AdsGoogle AdsMicrosoft Advertising (Bing)TikTok Ads
Use cases:
Paid media
Social media

See how your spending is divided between channels

Easily track your budget pacing

How to use the template

To get access to the template, make sure you have access to the paid channels you want to report.

  1. Click on ‘Get the template’.
  2. Supermetrics sidebar launches. Click ‘Use template’.
  3. Connect and authorize data sources.
  4. Choose an account or accounts from which you want to pull data.
  5. Click ‘Get my data’.
  6. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this template

Spend development

  • How did last month’s spend compare to this month’s spend?
  • How was I pacing against the channel-level budget last month?
  • How am I pacing against the channel-level budget this month?

Report multiple sources

  • Which paid media platform am I spending the most on?
  • Which channel did I spend the most on last month?
  • Which channel have I spent the most on this month?


  • How am I pacing across all paid media channels?
  • What is my total pace until yesterday?

Get started with this monthly channel-level budget pacing report for Google Sheets

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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