Looker Studio

Google Ad Manager reporting template for Looker Studio

Analyze your Google Ad Manager performance with a clean Looker Studio dashboard featuring clicks, impressions, revenue, eCPM, ad units, and geographic insights.

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Trusted by 200,000+ companies in 120 countries

Clear performance overview

Revenue & eCPM insights

Geographic click analysis

Get Google Ad Manager data and export the data into Looker Studio in 4 simple steps

Click on ‘Get the template’.
Authenticate your account by clicking on ‘Authorize’.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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Questions you can answer with this template

- How many impressions and clicks did my inventory generate?
- What is the overall CTR and how is it trending?
- Which ad units or advertisers drive the most engagement?
- Are impressions increasing or declining over time?
- What is my total revenue for the selected period?
- How is eCPM trending month over month?
- Which ad units generate the most revenue?
- Are there opportunities to improve yield across placements?
- Which countries deliver the most clicks or impressions?
- Are there regional variations in click-through rate?
- Which geographies show performance gaps?
- How do impressions and clicks evolve across months?
- Which ad units underperform and require optimization?
- How does performance change by advertiser or placement?
- Which trends indicate growth or decline in demand?

Get started with the Google Ad Manager template for Looker Studio

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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