Looker Studio
Semrush competitor analysis dashboard for Looker Studio
Use cases
Data sources
Understand your competitive SEO landscape with visibility metrics, ranking trends, and keyword-level insights directly in Looker Studio.
Get startedTrusted by 200,000+ companies in 120 countries
Competitor visibility tracking
Keyword & ranking insights
Traffic & cost benchmarking
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
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- Who are my top SEO competitors?
- Which competitors have the highest organic visibility?
- How does each competitor’s average position compare?
- Which domains generate the most organic traffic?
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- Which competitors rank for the largest keyword set?
- How much position deviation exists across competitors?
- Which domains are improving or losing rankings over time?
- What keywords drive the most visibility for each competitor?
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- Which competitors gain the most organic traffic?
- How does the estimated traffic cost differ by domain?
- Are there competitors outperforming despite lower keyword counts?
- Which domains show the highest ROI from search?
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- Which competitors outperform in key visibility segments?
- Where are there ranking gaps or missed opportunities?
- How can you prioritize keywords to close visibility gaps?
- Which competitors’ performance trends signal threats or opportunities?
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