Google Sheets

Ecommerce paid channels dashboard template for Google Sheets

Analyze and optimize your ecommerce ad performance across Google, Facebook, TikTok and Google Analytics 4 using this plug-and-play Google Sheets dashboard — based on last-click attribution.

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Track ad spend across channels

Analyze ecommerce performance trends

Get ecommerce paid channels data and export the data into Google Sheets

Click on ‘Get the template’.
Supermetrics sidebar launches. Click ‘Use template’.
Connect and authorize data sources.
Choose an account or accounts from which you want to pull data.
Click ‘Get my data’.
After this, the template will fetch all your data in the report, ready for you to derive insights!

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Questions you can answer with this template

- How does final-touch ROAS vary across Google, Facebook, and TikTok?
- Which bottom-of-funnel campaigns generate the most revenue?
- Are any channels undervalued in this attribution model?
- How are revenue, cost, and transactions evolving monthly?
- Is ecommerce conversion rate increasing or decreasing?
- Are average order values going up?
- Are my UTM tags set up correctly to support last-click attribution?
- Is the match rate between paid channels and Google Analytics high enough to trust the data?
- What are my data volumes at 3 months of data and monthly granularity?

Get started with ecommerce paid channels dashboard template for Google Sheets

Try our free template and experience the power of insights with a 14-day free trial. No credit card required.

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What our clients say

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“Supermetrics helped us close a new 7-figure client thanks to our data warehouse offering. Along with thousands of hours in time savings, combining Supermetrics for Google Sheets and BigQuery has transformed our analytical capabilities.”

Tim Haag

Analytics Director at Mindgruve

“Collecting data from fragmented data sources is something we struggle with everyday and this is something Supermetrics helps us with this.”

Jesse Korhonen

Insights Analyst at TBWA

“Before Supermetrics we could only work on 50% fewer projects. Now we’ve been able to double our client base and it’s given us the possibility to scale our business faster and in a more structured way. Without Supermetrics, it would have been very difficult for us to be this successful.”

Vicken Sayrin

Founder and Director at VS Com agency