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Google Ads report and dashboard templates

Track your Google Ads performance with a reporting template powered by the Supermetrics connector. Monitor clicks, conversions, and ad spend to make better campaign decisions.

Google Ads monthly report template for Google Sheets
Google Ads monthly report template for Google Sheets

Data sources

Google Ads

Google Ads monthly report template for Google Sheets

Report on your Google Ads campaigns' performance to your clients or internal stakeholders.

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Budget pacing report for Google Sheets (campaign level)
Budget pacing report for Google Sheets (campaign level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing report for Google Sheets (campaign level)

With this budget pacing report, you can compare spending across all your paid media campaigns.

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Google Ads report template for Looker Studio
Google Ads report template for Looker Studio

Data sources

Google Ads

Google Ads report template for Looker Studio

Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio.

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Ad report template for Looker Studio & BigQuery
Ad report template for Looker Studio & BigQuery

Data sources

Google Ads
Facebook Ads
LinkedIn Ads
X Ads (Twitter)
TikTok Ads
Pinterest Ads

Ad report template for Looker Studio & BigQuery

With this template, you can report on multiple sources directly from your data warehouse. You can also use this template with Supermetrics Storage.

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Budget pacing template for Google Sheets (channel level)
Budget pacing template for Google Sheets (channel level)

Data sources

Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Advertising (Bing)
TikTok Ads

Budget pacing template for Google Sheets (channel level)

With this channel-level budget pacing report, you can compare spending across all your paid media channels.

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Paid Channel Mix template for Looker Studio
Paid Channel Mix template for Looker Studio

Data sources

LinkedIn Ads
Google Ads
X Ads (Twitter)
Facebook Ads
Microsoft Advertising (Bing)
Pinterest Ads

Paid Channel Mix template for Looker Studio

With this paid media template, you can connect multiple paid media sources and compare your results across channels.

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Google Ads copy edit tool template for Google Sheets
Google Ads copy edit tool template for Google Sheets

Data sources

Google Ads

Google Ads copy edit tool template for Google Sheets

Simplify the process of simultaneously editing your Google Ads across multiple ad groups.

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Google Ads ad label testing tool template for Google Sheets
Google Ads ad label testing tool template for Google Sheets

Data sources

Google Ads

Google Ads ad label testing tool template for Google Sheets

Simplify the testing process of your Google Ads copy with this handy template.

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Paid social dashboard template for Google Sheets
Paid social dashboard template for Google Sheets

Data sources

Google Ads
Facebook Ads

Paid social dashboard template for Google Sheets

Find out whether there's room for improvement by comparing your current CPM to the optimal CPM.

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Bulk ad performance checker template for Google Sheets
Bulk ad performance checker template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads

Bulk ad performance checker template for Google Sheets

Bulk ad performance checker helps track the budget performance for Facebook Ads, Google Ads, and Microsoft Ads.

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Google Ads budget tracker and alert template
Google Ads budget tracker and alert template

Data sources

Google Ads

Google Ads budget tracker and alert template

Make sure your Google Ads accounts are not overspending or under-spending with this convenient budget tracker.

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Detailed paid channel reporting template for Google Sheets
Detailed paid channel reporting template for Google Sheets

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)

Detailed paid channel reporting template for Google Sheets

Compare your paid channel metrics across advertising networks and conduct a detailed analysis based on the data.

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Detailed paid channel mix reporting template (with Yandex)
Detailed paid channel mix reporting template (with Yandex)

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
X Ads (Twitter)
Yandex.Direct

Detailed paid channel mix reporting template (with Yandex)

Analyze your campaign data from several advertising networks including Yandex.Direct.

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Google Ads campaign performance dashboard for Google Sheets
Google Ads campaign performance dashboard for Google Sheets

Data sources

Google Ads

Google Ads campaign performance dashboard for Google Sheets

Track Google Ads performance, costs, and conversions with this template. Spot trends and optimize your top campaigns easily.

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Google Ads campaign budget tracker and alert template
Google Ads campaign budget tracker and alert template

Data sources

Google Ads

Google Ads campaign budget tracker and alert template

Make sure you're not overspending or under-spending on your clients' Google Ads accounts.

Get the template
Google Ads quality score analysis template for Google Sheets
Google Ads quality score analysis template for Google Sheets

Data sources

Google Ads

Google Ads quality score analysis template for Google Sheets

Quickly determine which of your Google Ads keywords have low quality scores and see where you can improve.

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Google Ads in-depth performance report for Google Sheets
Google Ads in-depth performance report for Google Sheets

Data sources

Google Ads

Google Ads in-depth performance report for Google Sheets

Get a thorough understanding of the performance of your Google Ads account.

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Google Ads & organic keyword performance template
Google Ads & organic keyword performance template

Data sources

Google Ads

Google Ads & organic keyword performance template

Compare the performance of your most important keywords across paid and organic traffic.

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Google Ads reporting template for Excel
Google Ads reporting template for Excel

Data sources

Google Ads

Google Ads reporting template for Excel

Get a complete overview of the performance of your Google Ads campaigns.

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Google Ads vs. Facebook Ads comparison template
Google Ads vs. Facebook Ads comparison template

Data sources

Google Ads
Facebook Ads

Google Ads vs. Facebook Ads comparison template

Compare your Google Ads performance to your Facebook Ads performance to determine which channel is best for each campaign.

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Google Ads high-level monthly report template for Google Sheets
Google Ads high-level monthly report template for Google Sheets

Data sources

Google Ads

Google Ads high-level monthly report template for Google Sheets

Get an overview of your Google Ads account's performance with key metrics, including MoM changes and 12-month trend lines.

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Google Ads keyword heatmap analysis template
Google Ads keyword heatmap analysis template

Data sources

Google Ads

Google Ads keyword heatmap analysis template

Quickly analyze the performance of your Google Ads keywords with this visual heatmap tool.

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Paid channel mix reporting template for Excel
Paid channel mix reporting template for Excel

Data sources

Microsoft Advertising (Bing)
Google Ads
Facebook Ads
LinkedIn Ads
X Ads (Twitter)

Paid channel mix reporting template for Excel

Analyze how your paid campaigns are performing across Google Ads, Microsoft Advertising, Facebook Ads, and Twitter Ads.

Get the template