Facebook Insights report template for Looker Studio

Optimize the organic visibility of your Facebook page with this Facebook Insights reporting template for Looker Studio (formerly Google Data Studio). See instructions below and start using the template!

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Data sources:Facebook Insights
Use cases:
Social media

How to use the template

To get started, make sure that you’ve got access to Facebook and that you’re logged in to Looker Studio.

  1. Click on 'Get the template'.
  2. Authenticate your account by clicking on 'Authorize'.
  3. Choose your page(s). The page must be selected, other parameters are optional.
  4. Make sure that 'Use report template for new reports' is selected.
  5. Once you’re happy, click on 'Connect' in the top-right.
  6. The next page will display all available dimensions and metrics.
  7. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this template

Audience growth

  • How is the follower count of my page evolving?
  • What's the trend in organic impressions and video views?

Engagement overview

  • Which types of posts (likes, shares, comments) are driving the most engagement?
  • What is the total number of post reactions, including breakdowns by likes, loves, and other reactions?

Content performance

  • Which content types (e.g., videos, photos) are driving the highest engagement?
  • How is engagement split between post reactions, comments, and shares?
  • Which posts generated the most interactions or video views?

Post-level analysis

  • What was the detailed breakdown of individual post performance, including reach, impressions, reactions, comments, and shares?

Get started with this Facebook Insights reporting template for Looker Studio

Try our free template to uncover Facebook insights and boost your social presence with a 14-day free trial. No credit card required.

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