YouTube connector

Move all your YouTube data easily to your reporting tools. Set automatic updates to have the latest statistics of your videos at hand when you need them. Start a 14-day free trial to see what you can do with this connector.


Trusted by 200,000+ companies in 120 countries

The complete YouTube data you need

Monitor YouTube performance

With Supermetrics, you can track YouTube performance at a granular level — pull detailed data of your paid and organic video performance to a destination of your choice. Supermetrics lets you combine data with other channels to create cross-channel reports. Analyze subscriber trends and viewer geographic data to see how your channel performance is developing. Discover insights into your video performance by tracking your video's likes and card clicks.



See the big picture of your data's performance

Supermetrics enables you to blend YouTube data with insights from Facebook, Instagram, TikTok, and over 100 other platforms to build a complete view of your marketing performance. By centralizing this cross-channel data in one secure environment, you can compare your ad revenue to your channel's organic growth, identify which traffic sources drive the most engaged users, and allocate resources to the video content that generates the highest long-term returns.



Data source fields

With Supermetrics, you can access YouTube fields covering everything from gross revenue, video views, engaged views, and so much more.


Metrics

Dimensions



Free templates available

Hit the ground running with our free YouTube templates.

How Supermetrics works with
YouTube




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Connect

Securely link your Google account to Supermetrics.

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Blend

Combine YouTube data with data from Google Analytics 4, TikTok Organic, and 100+ other platforms.

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Analyze

Send your blended dataset to BigQuery, Snowflake, Looker Studio, or Power BI for reporting.

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Optimize

Improve messaging to increase organic engagement and to get new subscribers.


Send your YouTube data anywhere


Supermetrics integrates YouTube with data warehouses such as BigQuery, Snowflake, and Amazon Redshift, and data visualization tools such as Power BI, Looker Studio, and Google Sheets. Send your YouTube data anywhere you need for reporting, analysis, and optimization.

Snowflake icon

Snowflake

Data warehousing
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Google Sheets icon

Google Sheets

SpreadsheetData Visualization
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Microsoft Excel icon

Microsoft Excel

SpreadsheetData Visualization
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Azure Synapse icon

Azure Synapse

Data warehousing
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Looker Studio icon

Looker Studio

Data Visualization
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Power BI icon

Power BI

Data Visualization
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Amazon S3 icon

Amazon S3

Data lake
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BigQuery icon

BigQuery

Data warehousing
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Supermetrics API icon

Supermetrics API

SpreadsheetData Visualization
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SFTP icon

SFTP

Other
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Amazon Redshift icon

Amazon Redshift

Data warehousing
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Azure Storage icon

Azure Storage

Data lake
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Google Cloud Storage icon

Google Cloud Storage

Data lake
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Azure SQL Database icon

Azure SQL Database

Data warehousing
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Google AlloyDB icon

Google AlloyDB

Data warehousing
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Ready to access your YouTube data?

Join thousands of marketers who turned YouTube reporting complexity into competitive advantage.