News and product updates

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

When you bring HubSpot data into Supermetrics, you can access the big picture across your organization, clients, or global enterprise. That’s why more than 7,500 businesses are already using Supermetrics to streamline their HubSpot data. Supermetrics has been recognized as an essential app for marketers by HubSpot for two years in a row. In this ...

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. ...

Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...

If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. ...

Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...

The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. ...

Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. ...