Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in.

In this article we’ve collected 22 different Google Sheets templates for marketers to help you get started building your own marketing reports.

We’ve organized them in the following categories so you if you’re looking for something specific you can jump to the right section:

Paid search Google Sheets templates for Google Ads and Microsoft Advertising

Google Sheets is a great tool for performance marketers to analyze their paid search campaigns. Here is a collection of templates you can use to report on your Google Ads and Microsoft Advertising campaigns.

1. Google Ads high-level monthly performance report template

High level ppc report montly

See your month-on-month change in key metrics including impressions, clicks, cost, conversions, conversion rate, and more. You can summarize key findings and list actions points to improve your campaign performance. 

Get the Google Ads high-level monthly performance template here >>

2. Google Ads historical quality score analysis template

Follow how your quality score has changed over time and compare it to historical trendlines.

Get the Google Ads historical quality score analysis template here >>

3. Google Ads ad label testing tool template

ad label testing

Easily compare the performance of two different ad texts to see which one is the winner. It’s perfect for quick fire AB testing.

Get the Google Ads ad label testing tool template here >>

4. Google Ads keyword heatmap analysis template

keyword heatmap

See how your keywords are performing against KPI targets including CTR, CPC, and CPA.

Get the Google Ads keyword heatmap analysis template here >>

5. Google Ads monthly performance report template

Adwords monthly reporting template

Create an in-depth report that breaks down all your Google Ads campaigns on a monthly basis.

Get the Google Ads monthly performance report template here >>

6. Google Ads & organic keyword performance template

adwords keywords

Compare your PPC performance vs organic performance and find out which of your PPC keywords are accumulating the most impressions and getting low organic visibility.

Get the Google Ads & organic keyword performance template here >>

7. Microsoft Advertising in-depth performance report

in-depth ppc reporting

Get an in-depth breakdown of how your Bing Ads campaigns are performing relative to your target CPA.

Get the Microsoft Advertising in-depth performance report here >>

8. Microsoft Advertising high-level monthly report template

High level ppc report

Get a quick overview of your Bing Ads campaigns to check up on all your KPIs.

Get the Microsoft Advertising high-level monthly report template here >>

9. Microsoft Advertising client budget tracker & alert template

microsoft advertising budget tracker

For agency marketers, follow the performance of all your client campaigns and set up alerts so you can stay within budget.

Get the Microsoft Advertising client budget tracker & alert template here >>

10. SEM & SEO data comparison template

OIKIO SEO template

See how much you’re relying on SEM by comparing paid and organic performance.

Get the SEM & SEO data comparison template here >>

Social media Google Sheets templates for Facebook

All (ok, maybe most) marketers love Facebook, so here are a couple of templates to help you with your paid and organic efforts on Facebook.

11. Facebook Ads high-level monthly reporting template

Facebook Ads high level ppc dashboard

Track your KPIs for Facebook Ads, summarize your key numbers, and list a set of action points to improve performance.

Get the Facebook Ads high-level monthly reporting template here >>

12. Facebook Page dashboard template

Facebook page management dashboard

Check how your Facebook Page is performing and keep track that engagement is moving in the right direction.

Get the Facebook Page dashboard template here >>

SEO Google Sheets templates

SEO plays a part in all marketing strategies, so grab these two templates to see how your organic acquisition is doing.

13. Organic traffic & keywords template

OIKIO organic traffic & keywords template

Find out which search terms are getting people to your website pages and compare clicks with impressions.

Get the organic traffic & keywords template here >>

14. SEO content audit template

SEO audit

Discover whether you should update, delete, or not touch your content to improve your site’s performance.

Get the SEO content audit template here >>

HubSpot templates for Google Sheets

Keep tabs of your email and sales performance in HubSpot with these two templates.

15. HubSpot email reporting template

Email performance template

If you send lots of emails through HubSpot, this template will help you keep track of all your sendouts, including delivery rates, open rates, click rates, and unsubscribe rates.

Get the HubSpot email reporting template template here >>

16. HubSpot sales funnel reporting template

sales funnel performance

It’s all about revenue at the end of the day so grab this template to see how your sales funnel is doing including win rates, top deals, and closed won vs goal.

Get the HubSpot sales funnel reporting template here >>

Web analytics Google Sheets templates for Google Analytics

Google Analytics is a treasure trove of data for marketers, but getting it into a spreadsheet can be a lot more useful than fighting through the native UI. Use these templates to track the performance of your website from higher level traffic to more granular breakdowns. 

17. Website traffic dashboard template

Google analytics traffic dashboard

Track key metrics, different segments, top traffic by source, and more with this website traffic report.

Get the website traffic dashboard template here >>

18. Website performance by country reporting template

Country comparison template

See which countries are bringing you the most traffic to make sure you’re reaching your key markets.

Get the website performance by country reporting template here >>

19. Website traffic by device & source reporting template

Traffic source template

Break down your traffic by source and device to see which channels work best for you.

Get the website traffic by device & source reporting template here >>

20. Website traffic heatmap template

Heatmap reporting template

See how your site performs on an hourly basis across the week to identity hot spots and spikes in traffic.

Get the website traffic heatmap template here >>

21. Website traffic source bubble chart template

Traffic source

See which sources bring the most engaged traffic by mapping average session length with pageviews per session in a bubble chart format.

Get the website traffic source bubble chart template here >>

22. Year-on-year website performance reporting template

year on year website performance

Make sure you’re growing over the long-term with this year-on-year report.

Get the year-on-year website performance reporting template here >>

What’s next?

Templates that pull data directly through Supermetrics are a great way to get started with marketing analytics and reporting in Google Sheets. To automate your reporting, start a 14-day free trial of Supermetrics for Google Sheets today.

Happy reporting!

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