20+ Google Sheets marketing reporting templates including SEM, SEO, web analytics, HubSpot, and social media
Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in.
We’ve organized them in the following categories so you if you’re looking for something specific you can jump to the right section:
Paid search Google Sheets templates for Google Ads and Microsoft Advertising
Google Sheets is a great tool for performance marketers to analyze their paid search campaigns. Here is a collection of templates you can use to report on your Google Ads and Microsoft Advertising campaigns.
1. Google Ads high-level monthly performance report template
See your month-on-month change in key metrics including impressions, clicks, cost, conversions, conversion rate, and more. You can summarize key findings and list actions points to improve your campaign performance.
2. Google Ads historical quality score analysis template
Follow how your quality score has changed over time and compare it to historical trendlines.
3. Google Ads ad label testing tool template
Easily compare the performance of two different ad texts to see which one is the winner. It’s perfect for quick fire AB testing.
4. Google Ads keyword heatmap analysis template
See how your keywords are performing against KPI targets including CTR, CPC, and CPA.
5. Google Ads monthly performance report template
Create an in-depth report that breaks down all your Google Ads campaigns on a monthly basis.
6. Google Ads & organic keyword performance template
Compare your PPC performance vs organic performance and find out which of your PPC keywords are accumulating the most impressions and getting low organic visibility.
7. Microsoft Advertising in-depth performance report
Get an in-depth breakdown of how your Bing Ads campaigns are performing relative to your target CPA.
8. Microsoft Advertising high-level monthly report template
Get a quick overview of your Bing Ads campaigns to check up on all your KPIs.
9. Microsoft Advertising client budget tracker & alert template
For agency marketers, follow the performance of all your client campaigns and set up alerts so you can stay within budget.
10. SEM & SEO data comparison template
See how much you’re relying on SEM by comparing paid and organic performance.
Social media Google Sheets templates for Facebook
All (ok, maybe most) marketers love Facebook, so here are a couple of templates to help you with your paid and organic efforts on Facebook.
11. Facebook Ads high-level monthly reporting template
Track your KPIs for Facebook Ads, summarize your key numbers, and list a set of action points to improve performance.
12. Facebook Page dashboard template
Check how your Facebook Page is performing and keep track that engagement is moving in the right direction.
SEO Google Sheets templates
SEO plays a part in all marketing strategies, so grab these two templates to see how your organic acquisition is doing.
13. Organic traffic & keywords template
Find out which search terms are getting people to your website pages and compare clicks with impressions.
14. SEO content audit template
Discover whether you should update, delete, or not touch your content to improve your site’s performance.
HubSpot templates for Google Sheets
Keep tabs of your email and sales performance in HubSpot with these two templates.
15. HubSpot email reporting template
If you send lots of emails through HubSpot, this template will help you keep track of all your sendouts, including delivery rates, open rates, click rates, and unsubscribe rates.
16. HubSpot sales funnel reporting template
It’s all about revenue at the end of the day so grab this template to see how your sales funnel is doing including win rates, top deals, and closed won vs goal.
Web analytics Google Sheets templates for Google Analytics
Google Analytics is a treasure trove of data for marketers, but getting it into a spreadsheet can be a lot more useful than fighting through the native UI. Use these templates to track the performance of your website from higher level traffic to more granular breakdowns.
17. Website traffic dashboard template
Track key metrics, different segments, top traffic by source, and more with this website traffic report.
18. Website performance by country reporting template
See which countries are bringing you the most traffic to make sure you’re reaching your key markets.
19. Website traffic by device & source reporting template
Break down your traffic by source and device to see which channels work best for you.
20. Website traffic heatmap template
See how your site performs on an hourly basis across the week to identity hot spots and spikes in traffic.
21. Website traffic source bubble chart template
See which sources bring the most engaged traffic by mapping average session length with pageviews per session in a bubble chart format.
22. Year-on-year website performance reporting template
Make sure you’re growing over the long-term with this year-on-year report.
Templates that pull data directly through Supermetrics are a great way to get started with marketing analytics and reporting in Google Sheets. To automate your reporting, start a 14-day free trial of Supermetrics for Google Sheets today.
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