Google Sheets marketing reporting templates including SEM, web analytics, HubSpot, and social media

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in.

In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports.

We’ve organized them in the following categories so you if you’re looking for something specific you can jump to the right section:

• Paid search
• Facebook
• HubSpot
• Web analytics

Paid search Google Sheets templates for Google Ads and Microsoft Advertising

Google Sheets is a great tool for performance marketers to analyze their paid search campaigns. Here is a collection of templates you can use to report on your Google Ads and Microsoft Advertising campaigns.

Google Ads monthly performance report template

Create an in-depth report that breaks down all your Google Ads campaigns on a monthly basis.

Get the Google Ads monthly performance report template here >>

Google Ads & organic keyword performance template

Compare your PPC performance vs organic performance and find out which of your PPC keywords are accumulating the most impressions and getting low organic visibility.

Get the Google Ads & organic keyword performance template here >>

Microsoft Advertising in-depth performance report

Get an in-depth breakdown of how your Bing Ads campaigns are performing relative to your target CPA.

Get the Microsoft Advertising in-depth performance report here >>

Social media Google Sheets templates for Facebook

All (ok, maybe most) marketers love Facebook, so here are a couple of templates to help you with your paid and organic efforts on Facebook.

Facebook Page dashboard template

Check how your Facebook Page is performing and keep track that engagement is moving in the right direction.

Get the Facebook Page dashboard template here >>

HubSpot templates for Google Sheets

HubSpot sales funnel reporting template

It’s all about revenue at the end of the day so grab this template to see how your sales funnel is doing including win rates, top deals, and closed won vs goal.

Get the HubSpot sales funnel reporting template here >>

Web analytics Google Sheets templates for Google Analytics

Google Analytics 4 is a treasure trove of data for marketers, but getting it into a spreadsheet can be a lot more useful than fighting through the native UI. Use these templates to track the performance of your website from higher level traffic to more granular breakdowns.

Google Analytics 4 reporting template

Track key metrics, different segments, top traffic by source, and more with this website traffic report.

Get the Google Analytics 4 report template here >>

What’s next?

Templates that pull data directly through Supermetrics are a great way to get started with marketing analytics and reporting in Google Sheets. To automate your reporting, start a 14-day free trial of Supermetrics for Google Sheets today.

Happy reporting!