Free marketing reporting templates for PPC, SEO, social & web analytics

We’re big fans of marketing reporting templates here at Supermetrics: they’re easy to use, you immediately get insights into your data, and you can easily come up with ideas for improving your paid campaigns, organic search performance, and social marketing efforts.

With Supermetrics, you can seamlessly pull all your marketing data into these templates so you can spend less time on manual data collection and more time on marketing reporting and analysis.

Here are our top 20+ picks for paid, SEO, web analytics, and social media reporting templates.

Navigate this post:

• Performance marketing reporting templates
• SEO reporting templates
• Web analytics reporting templates
• Social media reporting templates

Performance marketing reporting templates

Google Ads high-level monthly reporting template for Google Sheets

A must-try template for any PPC marketer. This Google Sheets report will provide you with an overview of your account statistics and show the performance of key metrics (clicks, impressions, conversions etc.). In addition, you will see breakdowns by device, month, and top 10 keywords.

>> Get the template here

Paid channel mix reporting template for Google Data Studio

This Paid media dashboard combines data from all the key advertising platforms: Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. The template is especially useful if you are conveying the same message across different mediums to see where your campaigns resulted in a better ROI.

>> Get the paid mix template here

Detailed paid channel mix reporting template for Google Sheets

Just like the report above, this Google Sheets template helps track the performance of your campaigns on paid search and paid social platforms. With this report, you can go more in-depth in your analysis and see how your campaigns, ad sets, and keywords have performed on Google Ads, Facebook Ads, Twitter Ads, Bing Ads, and LinkedIn Ads.

>> Get the template here

Google Ads client budget tracker and alert reporting template for Google Sheets

This Google Sheets template is very useful if you work in a marketing agency and shows how each of your client’s budget is pacing. You can set up the target budget and an automatic trigger to receive an email notification in case your spend is over or under budget.

>> Get the template here

Google Ads and organic keyword performance template for Google Sheets

Gain insights from a deep dive into your keywords’ performance data with this Google Sheets template. You will see which keywords have a high organic position and which ones have good PPC visibility. This data will help you in your choice of keywords for PPC campaigns.

>> Get the template here

Google Ads in-depth reporting template for Google Sheets

This in-depth Google Ads report will show you the best and the worst performing key metrics, campaigns, keywords and targeting options to help better optimize your campaigns. The template works in Google Sheets.

>> Get the template here

Facebook Ads performance overview template for Google Data Studio

Easily run a health check of your Facebook Ads account with this Data Studio template. You will see key metrics such as impressions, cost, clicks, and CPA along with your top campaigns’ performance and conversions breakdown by country.

>> Get the Facebook Ads template here

Google Ads vs. Facebook Ads reporting template for Google Data Studio

This Data Studio template compares campaign data from Google Ads and Facebook Ads side by side. You will see a general overview of the cost, impressions, clicks, and conversions on each platform and a table displaying how individual campaigns have performed.

>> Get the template here

Psst! To see even more PPC reporting templates, check out this post.

SEO reporting templates

Google My Business reporting template for Google Data Studio

With this Data Studio dashboard for Google My Business you will get all the necessary information about your locations to help you better optimize them for your visitors. This template includes the most important metrics, statistics on your posts, and ratings together with review comments.

>> Get the Google My Business template here

Web analytics reporting templates

Google Analytics 4 reporting template for Google Sheets

Are you interested in seeing an in-depth analysis of your traffic? Our Google Analytics 4 reporting template for Google Sheets will show the key metrics, traffic volume for different segments, user numbers by medium and month, and top 20 traffic sources together with landing pages.

>> Get the Google Analytics 4 template here

Social reporting templates

Facebook page detailed reporting template for Google Data Studio

This Data Studio template consists of 3 parts: a general overview, page/follower analytics and posts’ analytics. From the first page, you will see how your content is performing overall and how many people become your page followers. The second page will show your follower demographics and the last part focuses on how the audience interacts with your posts.

>> Get the template here

Instagram Insights reporting template for Google Data Studio

Advertising on Instagram is shifting up gears with more and more businesses creating profiles on this social network. In order to make your profile attractive, you have to deliver engaging content on a regular basis. This Instagram dashboard for Google Data Studio will help you with this task: you will get all the information you need about your posts and followers to improve your performance.

>> Get the Instagram Insights template here

Wrapping up

We really hope you found the templates from this article useful. If you want to customize the templates and add more data into them, start your free trial of Supermetrics for Google Sheets or Supermetrics for Data Studio.

Happy reporting!