SEO report templates you can swipe today

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy.

Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how to structure your report, how to visualize the data, and how to communicate your findings to your stakeholders.

Instead of staring at a blank page and/or banging your head against the wall in exasperation, why not start building your report on top of a ready-made template?

In this post, I’ll walk you through nine tried and true SEO reporting and analytics templates we love here at Supermetrics. These templates can help you track your performance across various search engines and support your overall SEO strategy, including technical SEO aspects. Feel free to jump straight to the template that interests you the most:

• Website analytics
• Automated keyword research
• Brand vs. non-brand search results
• Domain and page authority
• Local SEO

And remember, once you’ve copied a template, you can always edit the structure, metrics, and visualizations to match your needs.

Ready? Let’s get down to business.

Website analytics template (with data from Google Analytics)

One of the best ways to start understanding the relative success of your SEO efforts is to compare organic website traffic to website traffic from other sources.

This basic website analytics dashboard in Google Data Studio allows you to choose whether you’d like to analyze all traffic, organic traffic only, or any combination of other traffic sources at once.

The table in the middle of the dashboard goes beyond surface-level metrics like traffic by also allowing you to compare conversions and revenue by traffic source. This data is crucial for creating comprehensive SEO reports.

Get the Google Analytics 4 reporting template >>

Automated keyword research template (with data from Semrush and Google Search Console)

Speaking of keywords… Taking the previous template one step further, you can also automate your keyword research process and get it done in five minutes. The best part? All you need is a single Google Sheets template and access to Supermetrics, Semrush API, and Google Search Console.

TL;DR: Simply copy the template and insert your core search terms to a dedicated tab in the spreadsheet (in the example above “analytics” is a core search term). The template will then automatically pull dozens of related keyword ideas per core search term and show whether you’re already ranking for those long-tail keywords. This automation is particularly useful when compiling data for an SEO report, as it saves time and ensures accuracy.

Learn how to automate your keyword research with this Google Sheets template >>

Local SEO report template (with data from Google My Business)

If you’re running a brick-and-mortar business, Google My Business should be your best friend.

This template helps you track key metrics like search visibility and customer engagement, making it a valuable addition to your SEO report by providing insights into local search performance and customer interactions.

Copy this Google My Business template here >>

Got cool SEO reporting templates in your back pocket?

While I hope you found at least three templates to swipe from this post, the truth is that there can never be enough reporting inspiration. Check out the SEO reporting templates in our template gallery for more!

Ready to supercharge your SEO reporting? Supermetrics is your ultimate ally in creating comprehensive, data-driven SEO reports with ease. Our powerful data connectors and user-friendly templates streamline the entire process, allowing you to focus on strategy rather than data collection. Whether you're tracking website analytics, monitoring local SEO performance, or analyzing key metrics like keyword rankings, Supermetrics has you covered. Your clients (and your team) will thank you.

Get started now and transform your SEO performance reporting workflow! Happy data crunching!