Supermetrics x Monks: A global partnership to power data-driven marketing at scale

We're excited to announce a strategic global partnership with Monks, a renowned global powerhouse in digital transformation, marketing, and creative services. This collaboration unites Supermetrics' cutting-edge technology for modern marketing data challenges with Monks' deep expertise in data-driven strategies, AI, and global market leadership. Together, we're set to deliver next-level solutions, empowering clients worldwide to achieve unparalleled clarity and performance in their marketing efforts.

The partnership in action: How we deliver value together

At the heart of modern marketing success lies the seamless connection between comprehensive data and intelligent, actionable strategy. This is precisely where the Supermetrics and Monks partnership excels, empowering global brands to overcome fragmentation and drive measurable impact.

Supermetrics provides the essential data foundation—one platform where marketers can connect, manage, analyze, and act on their data. With Supermetrics, marketers will get clean, unified, and always up-to-date data ready to fuel advanced analytics and AI initiatives.

Monks uses high-quality data powered by Supermetrics and turns it into actions through its services:

• Data integration and activation: Monks. Flow relies on Supermetrics' robust marketing data ingestion into Monks' composable data hub—creating a clean, unified foundation that feeds AI-powered microservices across strategic planning, creative ideation, and performance optimization. This enables real-time insights at every step of the workflow.
• Data strategy and foundations: Monks builds strong, AI-ready data foundations by eliminating silos, standardizing schemas, and ensuring governance. Powered by Supermetrics, this data hub enables seamless centralization of marketing and first-party data in a scalable cloud environment, ready for downstream activation.
• AI consulting and intelligent automation: With harmonized datasets from Supermetrics, Monks defines and implements AI strategies—from predictive modeling and customer segmentation to content personalization and media optimization—transforming static data into dynamic, automated decisions.
• Measurement and experience optimization: The unified data layer enhances Monks' ability to deliver real-time dashboards, run predictive market mix models, and personalize digital experiences. This composable infrastructure enables continuous measurement, optimization, and improved ROI across all consumer touchpoints.

Key benefits for your business

Together, we tackle the most common challenges in modern marketing, providing tangible advantages for your business:

• Unified, end-to-end performance view: Get a holistic perspective on marketing spend, channel performance, and customer impact—consolidated across platforms, brands, and global markets.
• AI-ready data foundation: Accelerate your AI and machine learning initiatives with harmonized, high-quality data that’s structured, governed, and instantly usable for predictive insights.
• Faster insights to action: Benefit from automated data flow combined with strategic guidance, leading to quicker analysis and agile campaign adjustments that transform raw data into competitive advantage.
• Global scalability and standardization: Achieve consistent data processes and strategic execution across diverse regions, standardize reporting, and maximize efficiency for global enterprises.

Supermetrics x Monks: Better together

The strategic alliance between Supermetrics and Monks is built on a shared commitment to equipping global brands with the data intelligence and executional excellence needed to succeed in today’s competitive, data-driven landscape.

We're incredibly excited to deepen our collaboration with Monks. Their exceptional reputation for creative excellence, combined with their profound data and technology expertise, makes them an ideal partner. Together, we'll ensure global brands can truly unlock the full value of their marketing data, driving measurable impact through powerful, integrated solutions—Catherine Brodigan, Head of Partner Sales, Supermetrics

At Monks, we bring together creative excellence and deep data expertise to deliver solutions that drive smarter decisions, faster growth, and measurable outcomes. With Supermetrics’ powerful data infrastructure and our strategic capabilities, this partnership enables our clients to get more from their data, with less friction and more impact—Elia Niboldi, Senior Director Data EMEA, Monks

Ready to transform your marketing?

Discover how the strategic partnership between Supermetrics and Monks can unlock unparalleled data intelligence and speed up your global marketing performance. Send us an email to partners@supermetrics.com to request a joint consultation.