Supermetrics Blog

When it comes to automatically collecting data from different sources for your analytics and reporting tools, you’ve got two options—build your own data pipelines or buy it from a third-party provider like Supermetrics. In this article, I’ll compare them to help you make an informed decision.  Time to market Building your marketing data pipelines involves ...

Many marketing agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? ...

In marketing, we often rely heavily on metrics that indicate direct conversions—whether it’s a purchase or an app download. But what about organic demand, word-of-mouth, or brand loyalty? How do they help drive the bottom-line numbers? And how can you separate them from paid activities? Incrementality can help you answer those questions and understand the ...

Supermetrics and Funnel both allow marketing teams to gather, store, and analyze data in a simple, flexible, and scalable way. Given the similar core function, choosing the right one for your business can be challenging. In this article, we’ll compare two solutions—Supermetrics and Funnel—to help you pick the right tool for the job. Navigate this ...

Since you’re reading this, you’ve probably noticed that Looker Studio (Data Studio) dashboards can sometimes take their sweet time to load. Slow load times are typically a symptom of Looker Studio fetching a large volume of data directly from the original data source. ...

You typically have two options for bringing Facebook Ads data into Power BI—manually import Facebook Ads data into Power BI or use a third-party connector. But before you commit your time to the actual work, it’s a good idea to understand what option is the best for you. Navigate this post: Manually import Facebook Ads ...

At Supermetrics, we’ve always been big advocates of storing marketing data. We believe all marketers should have control and ownership of their data, not only to keep it safe but to get more value out of it. ...

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...