Supermetrics Blog

This gap between data volume and effective usage points to the need for a better system. Marketing information management. It involves gathering, organizing, and analyzing information from various sources, like research reports, competitor insights, and customer reviews, to inform business decisions, enhance campaigns, and learn more about your audience. ...

You're collecting more data than ever, but you find it difficult to turn that information into clear decisions. And you're not alone: according to our 2025 Marketing Data Report, 56% of marketers say they don’t have enough time to properly analyze the data they collect. ...

A solid marketing tech stack creates unity out of the chaos. In this guide, you’ll learn what a marketing tech stack is, the core components to include, and a step-by-step plan for building one that evolves with your business. ...

Many marketers spend countless hours wrangling data, reporting on multiple channels, and responding to fast-changing trends. Artificial Intelligence (AI) lightens that load by automating repetitive tasks and sifting through data at scale, freeing you to focus on the strategic, creative work that moves the needle. ...

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

With great power comes great responsibility. When you collect and manage data, it's essential to do so with care—because mishandling it puts your customers' sensitive information at risk. ...

The goal of social media reporting is to understand your performance, monitor trends, and use those insights to grow your account. Additionally, it helps you prove the impact of your work on business success and build trust with the leadership team, who may underestimate the power of social media. ...

Marketing teams are using 230% more data compared to 2020. While it can be a good sign that marketers have become data-savvy and incorporated data in their day-to-day tasks, the reality shows that 56% don’t even have enough time to analyze and act on this massive amount of data generated from different campaigns. ...

Which metrics actually matter for your bottom line? How do you ensure your hours, budgets, and clients all line up profitably—without drowning in spreadsheet chaos? These and many more questions can come up when marketing agencies handle everything from branding campaigns to paid ads to CRM integrations. ...

Your audience doesn’t hate ads. They hate irrelevant and spammy ads. Imagine seeing the same T-shirt on every social media after you’ve already made a purchase. Or seeing ads for things that you don’t care about over and over again. ...