Paid media•Feb 20, 2025
PPC metrics: The KPIs that matter most and how to improve them
Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value.
- Marketing measurement
- Performance Marketing Analytics
- Paid media
