Social media•Sep 21, 2025
Social media goals and how to measure them
As a social media manager, besides creating captivating content across channels, it’s equally important to communicate the impacts of social media on business—whether it’s brand awareness or conversion. This will help you gain trust from leadership, get more resources for your maybe small but mighty team, and steer away from ad-hoc requests that don't align with your strategy. The first step to proving the results of social media is setting the right goals and defining the right metrics.
- Social media
