This article covers four AI marketing workflows you can run with Supermetrics for Claude: connecting all your marketing data to Claude in one click, analyzing ad performance by asking questions in plain English, creating and editing live campaigns from the chat, and building live, shareable dashboards from AI-generated ones. Each workflow was demoed live at Data Science Connect’s Plug & Play session in June 2026, and the clips are embedded below.

As a marketer, you’re probably using AI daily. But be honest: how are you using it?

If it’s to write the odd social post or answer questions about an uploaded CSV, you’re not alone. Most marketers bolt AI onto workflows that haven’t otherwise changed. They still bounce between ad platforms, manually download spreadsheets, and build static dashboards that inevitably go stale. AI supports old processes rather than replacing them.

According to the 2026 Marketing Data Report, 80% of marketers feel pressure to adopt AI, yet only 6% have fully implemented it. So how do you close that gap and become a truly AI-enabled marketer, rather than just an AI-assisted one?

Mikael Thuneberg, Supermetrics Co-CEO and founder, recently spoke at Data Science Connect’s Plug & Play: Live AI Workflows in Action session. In this session, he outlined four AI-powered use cases, showing how Supermetrics for Claude (one of our integrations alongside ChatGPT, Gemini Enterprise, and Copilot) transforms daily marketing workflows.

In this blog post, we’ll share live clips from the session, so you can start delivering on AI’s potential within your own marketing.

Key takeaways

  • Most marketers use AI as a bolt-on for isolated tasks. Only 6% have fully implemented it into their workflows, according to the 2026 Marketing Data Report.
  • Supermetrics for Claude connects your marketing data to Claude in one click, with no manual exports or uploads. This includes paid advertising (paid social, paid search, and programmatic), web analytics, SEO, CRM, e-commerce, and marketing automation data.
  • Once connected, Claude answers performance questions from live platform data, complete with week-over-week analysis and recommendations.
  • Claude can also act on those recommendations: creating campaigns, generating ads, and adjusting budgets directly in your ad platforms from the chat.
  • Claude-generated dashboards can be uploaded to Supermetrics Studio, where they become live, shareable dashboards that refresh with the latest data.
  • This article recaps four live demos from Data Science Connect’s Plug & Play: Live AI Workflows in Action session (June 2026), presented by Supermetrics Co-CEO Mikael Thuneberg.

1. Connect your marketing data to Claude in one click

You can connect your entire marketing data stack to Claude in one click using the Supermetrics connector. No manual exports, uploads, or configuration required.

AI is a powerful analyst, crunching massive datasets in seconds. Unfortunately, feeding it the right data to analyze takes significantly longer than this. You have to log into each tool, find the right report, download it, and upload it to the chat. Then, repeat the whole routine when the data changes ten minutes later.

Supermetrics removes these steps. It centralizes your marketing data from every platform in one place, and connects to Claude in one click.

From that point on, Claude works with trusted, live numbers pulled straight from your platforms. No exports, no uploads, and no stale CSVs.

In this clip, Mikael runs the full setup from scratch and then asks Claude what it can access. The answer comes back in seconds: paid advertising, web analytics, SEO, CRM, databases, e-commerce, and marketing automation, all available in a single conversation.

Here’s how it works.

2. Ask Claude questions about your data instead of building reports

Once your data is connected, you can ask Claude performance questions in plain English, like “analyze my Facebook Ads performance last week”. It will then give you live numbers, week-over-week analysis, and recommendations.

Historically, marketers have created static reports to answer the questions they have, or the ones they think their manager or client will have. But what if you could just ask the actual question, and get the latest numbers back, complete with full analysis?

That’s what this clip shows. Mikael asks Claude: “Analyze my Facebook Ads performance last week and give suggestions.”

Claude then pulls the campaign data through Supermetrics and returns a week-over-week breakdown (spend, impressions, clicks, CTR, CPC) followed by specific recommendations: which campaign to scale, which budget to reassess, and which metrics to watch as spend grows.

And because this is a conversation rather than a performance report, you can keep going. Dig into a finding. Validate a number. Pull in Google Ads and compare it against Facebook, all in the same chat.

Mikael also tackles the question on every marketer’s mind: can you actually trust an LLM with your numbers? The short answer is yes, because Claude isn’t guessing. It reads the actual numbers Supermetrics pulls from your platforms, and you can click into any figure to see where it came from. The clip shows Mikael pressure-testing exactly that.

3. Manage campaigns without leaving the Claude chat

With Supermetrics connected, Claude can create new campaigns, generate ads, and adjust budgets directly in your ad platforms. Describe what you want to do, and Claude will do it.

Insights mean nothing without action. Once you learn what to do, you then have to actually do it. This means logging into platforms and manually making any changes yourself.

But what if you could just ask AI to do this for you?

Now you can.

In this clip, Mikael gets Claude to create a new campaign for a summer promotion. Claude asks a few clarifying questions like the objective, budget, and the basics. Then, moments later, the campaign is set up in Meta Ads.

After that, he generates ads for an existing campaign and adds images, which you can upload, pull from Google Drive, or create with AI, all without leaving the conversation. You can even ask AI to adjust budgets on live campaigns.

This clip shows how you can turn AI from a smart assistant into a genuine marketing command center. Insight and action, in one place.

4. Build live, shareable dashboards with Claude

Dashboards built by Claude can be uploaded to Supermetrics Studio, where they become live dashboards that refresh with the latest data and can be shared with your team or clients.

Claude can build you a dashboard in seconds. There’s just one problem: it’s a snapshot. The data is only accurate at the moment of creation, and the moment you share it (whether over Slack, email, or PDF), it starts going stale.

With Supermetrics, you can power AI-generated dashboards with live data.

In this clip, Mikael asks Claude to build a dashboard from Supermetrics data and then upload it into Supermetrics Studio. Supermetrics Studio is a new workspace released in July 2026 where you can take AI-generated dashboards, run them on live Supermetrics data, and have full sharing controls. You can even edit them with simple text-based prompts, like adding new visualizations or changing the color theme just by asking.

After creating this dashboard, he walks through a few more tricks. First, he recreates a dashboard from a Looker Studio screenshot. Then, in two minutes, he builds a full Facebook Ads budget manager. It lists live campaigns and their budgets, lets you change a budget directly in the dashboard, and pushes that change straight into the ad platform when you hit save.

Check out the clip to see the exact process.

Become an AI-enabled marketer

At the start of this piece, we talked about how most marketers use AI as a bolt-on, as an addition to their existing workflows.

These four clips show what the alternative looks like: AI injected into every part of your workflow. Connect it to your data sources and ask questions in plain English. Create and adjust campaigns without leaving the chat. Build live dashboards that double as control panels for your marketing operations.

That’s the difference between AI that assists your marketing and AI that powers it. AI does the legwork, but you stay in control.

Want to run these workflows yourself?

Try Supermetrics for Claude

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