Supermetrics for Claude: Welcome to your new marketing workflow

Say goodbye to marketing. At least, to the version you know.

Because the future of marketing is here.

Claude now connects directly with Supermetrics, a marketing data platform that connects your ad and analytics sources. This means you can run your day-to-day marketing workflow from inside Claude’s chat interface, without having to jump around tabs or log into multiple systems.

Every data source you need to query. Every ad platform you work with. Every analytics and campaign management task. Inside the tool you’re already using.

Welcome to the future.

Read the full case here

Your days will never be the same

On an average day, a marketer’s focus is an inch deep and a mile wide. But it’s not your fault—it’s just the nature of the job.

Whether you work in-house, for an agency, or handle marketing for your own business, your workflow probably consists of several tools, dozens of tabs, and tens of spreadsheets.

Peel back the layers and it gets even worse. ‘Simple’ tasks require dozens of subprocesses: logging into a tool, filtering for the right information, copy and pasting, opening another tab, creating a document, generating a graphic, and so on.

And that’s just to provide your boss or clients with a “quick update”.

But we’ve got good news: the era of toggling between five different dashboards is ending. Supermetrics for Claude has ripped up the traditional marketing workflow for good.

This integration transforms how marketers work—all day, every day. Think of it as your very own marketing command center, where you can oversee your entire marketing operations from one place.

Start managing your marketing inside the same chat interface that you’re already using. Once you try it, there’s no going back.

Your complete marketing command center

Supermetrics for Claude pulls data from any data source that’s available through the Supermetrics platform, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Google Analytics 4, and even the new ChatGPT Ads platform. It then combines everything into a single, unified layer that Claude can query.

Thanks to this integration, you can now handle all analytics and campaign management tasks in a conversational interface. It’s as if you’re speaking to the best analyst you’ve ever worked with.

For example, you can:

• Pull data: Instantly access real-time data from across your entire marketing tech stack.
• Create reports and dashboards: Generate full reports and dashboards with a single prompt before refining if needed.
• Get insights: Ask questions about your performance and get clear answers backed by your actual numbers.
• Take action: Generate new ad copy or images. Start, pause, or end campaigns. Refine targeting and adjust budgets. Use real-time data to make quick decisions, taking action based on what the numbers are telling you.

And much, much more.

You’ll still remain in total control of your marketing workflow. Supermetrics for Claude doesn’t operate autonomously—it waits for you to give it directions. What’s more, Claude can only make changes to accounts you’ve specifically chosen.

Every new campaign will be created in a paused state, and you’ll preview every change before it's applied. Every action will be logged in your Campaign History within Supermetrics. If you ever want to undo a change you’ve made, simply go into the platform and do so in a few clicks—though we obviously can’t recoup the spent budget.

However, if you’re uncertain about using AI to make campaign changes, then you can still use Claude for Supermetrics to analyze marketing performance.

You might be thinking: “This all sounds great, but what about hallucinations?” From our experience, Claude is exceptionally accurate (and is getting better every day).

That being said, we recommend double-checking anything important.

Get the free Supermetrics + Claude prompt playbook to get started

The first domino to fall

Right now, AI models are the worst they’re ever going to be—and they’ve already transformed marketing.

Supermetrics for Claude is the foundation, not the destination. The dashboards-and-spreadsheets era is ending, but the alternative isn't just "the same workflow with AI bolted on top."

It's something genuinely different.

In the coming months, Supermetrics will provide more and more of marketing's most complex workflows, moving them into Claude’s chat interface (as well as other leading LLMs like ChatGPT, Gemini, and more). Audience-building. Cross-channel personalized journeys. Customer journey orchestration. The sophisticated, multi-tool processes that used to require an entire MarTech stack will increasingly live in a single conversation.

The marketers who get ahead of this will spend their days doing the work that actually matters. They’ll spend their time on high-level strategy, creative judgment, and making decisions based on their experience and gut feeling. They’ll operate at a speed and precision that simply hasn’t been possible until now.

Everyone else will still be toggling between dashboards and copy-pasting numbers into slides.

The choice is yours

The future is here, and it only takes a minute to set up.

The choice is yours: continue with your current ways of working simply because that’s how it’s always been done? Or embrace the future and do your job better and quicker than ever before?

Your new workflow is just a few clicks away.

Try Supermetrics for Claude today.