A lot dropped at Supermetrics this May. From AI-powered ad management to self-serve data activation, here's a look at what's new.
Product updates
The marketing landscape is moving faster than ever, and this month, we’re handing you the keys to total automation. Whether you’re looking to manage entire ad accounts through a chat interface or bypass technical bottlenecks with our new self-serve data activation, our May updates focus on one thing: removing the friction between your data and your next big win.
Here is a snapshot of what’s new in Supermetrics:
- AI-powered ad command center: Transform Claude or Gemini into a marketing hub. Research keyword gaps, estimate reach, and refresh creatives—then launch multi-platform campaigns via chat. Every change is staged in a paused status, keeping you in total control.
- Self-serve data activation: Connect your first-party data from HubSpot, Shopify, Klaviyo, and more in under two hours. Our new step-by-step wizard eliminates the need for technical support, letting you build unified customer audiences instantly.
- Smarter data warehousing: Say goodbye to manual queue management with Backfill Batching, which intelligently automates large historical data runs. Plus, our Storage 2.0 foundation is now live, offering faster access and live data previews.
- Enhanced Insights Agent: Turn raw data into a visual strategy in seconds. Use "Recipes" for instant analysis prompts and view your results through new Interactive Inline Widgets—including charts and tables—directly in the chat interface.
Ready to put these updates to work? Read full product updates here, or try the ads management in Claude for free while in Beta.
AI readiness assessment
Most marketing teams are under real pressure to adopt AI, but only 6% have actually embedded it into their workflow. Where does your team stand? Our AI readiness quiz, built from the findings of the 2026 Marketing Data Report, assesses you across five key dimensions: data readiness, AI strategy, team capability, tooling, and measurement. Get your personalized result and a clear path forward.
Claude prompt playbook
Stop exporting CSVs and start asking questions. Our free 18-page prompt playbook shows marketing teams how to connect Supermetrics data directly to Claude — and get cross-channel analysis, budget recommendations, and board-ready reports in plain English. Built for performance marketers, analytics leads, demand gen, content, and ecommerce teams. Skip the spreadsheet phase entirely.
How Layer turned 10-hour reports into 20-minute tasks with Supermetrics and Claude
Digital agency Layer was spending hours on manual data extraction whenever a client needed a custom, multi-channel report. By connecting their marketing data to Claude via Supermetrics, they built a conversational interface for pulling and analyzing data on demand — with zero setup per request.
After rigorous multi-week testing and validation, the team confirmed that there were no hallucinations or data errors. The result: reporting tasks that once took up to 10 hours now take just 20 minutes — with 17 of those minutes simply spent dropping clean, formatted data into the client's final Google Sheet.
Events
Supermetrics at Google Cloud Summit Paris – 4 June 2026
Join Supermetrics at the Google Cloud Summit in Paris and connect with our team of marketing data experts. This is your chance to explore the latest trends in data, analytics, and AI—while meeting the people behind the tools.
Whether you're looking to exchange ideas, discover new solutions, or simply say hello, we’d love to see you there.
Planning to attend? Sign up and make sure to connect with us at the event.
Plug & Play: Live AI Workflows in Action Q2 – 10 June 2026
Join Supermetrics founder, Mikael Thuneberg, and Evan Kaeding, Supermetrics’ Global Director of Solutions Engineering, as they go through the latest and greatest demonstrations of the most cutting-edge Supermetrics AI capabilities in real-time during this can’t-miss virtual event.
Supermetrics Meetup Amsterdam, hosted in partnership with Google Cloud – 17 June 2026
Join us in Amsterdam for an inspiring afternoon of AI innovation, actionable insights, and meaningful connections with fellow marketing and analytics professionals.
In partnership with Google Cloud, this Supermetrics Meetup brings together industry experts to explore what’s next—from the 2026 Marketing Data Report to real-world success stories from Vodafone Ziggo and live AI demos.
Expect insightful sessions, practical takeaways, and relaxed networking over drinks and bites—all hosted at the Google office.
Seats are limited—secure your free spot now and discover how leading teams unlock the full potential of their data.
Webinars
2026 Spring product update
What if you could ask your marketing data a question — and get the answer in seconds, right inside ChatGPT, Claude, Copilot, or Gemini?
Watch Mikael Thuneberg, Alon Levin, and Frank MacNamara give a live demo of the latest Supermetrics product developments — including how you can now connect your marketing data directly to the AI tool you already work in every day, and get answers without building a single report.
Analyzing campaign performance with AI
Discover how AI agents and automation are reshaping marketing performance. Watch this webinar for a hands-on look at making faster, smarter decisions with AI, including a live demo of the Supermetrics Claude integration – query your marketing data and get instant analysis.
Driving marketers to decisive action with AI
Watch this webinar and learn how AI is fundamentally changing marketing workflows, helping you cut through the noise and turn complex datasets into clear, decisive action.
Hear a live interview with a marketer who is already using Supermetrics AI to move faster and make more confident budget decisions.
