We’ve shipped several updates to help you work with your marketing data faster and with more control. From chatting with your data using AI to expanded Data API access and new connectors, these improvements make it easier to explore, analyze, and act on your data inside Supermetrics.
Here’s a quick look at what’s new in March.
Product updates
We’ve been busy making your data workflows smoother and more powerful. From launching AI-driven chat features to expanding our connector ecosystem, here’s a snapshot of the latest updates now available in Supermetrics:
- Chat with your marketing data : We’ve launched Supermetrics for ChatGPT and Claude, allowing you to explore and visualize your data using simple natural language.
- Data API for everyone : All Supermetrics packages—from Starter to Enterprise—now include Data API access, making it easier to build automated workflows and AI-driven solutions.
- Granular dashboard control : You can now apply widget-level filters with advanced "AND/OR" logic to isolate the exact data you need without changing your entire dashboard view.
- Better data quality for global teams : A major system update on March 31st will resolve long-standing issues with international characters (like Arabic or Chinese) and standardize boolean logic for more reliable reporting.
- New "Liftoff" connector : Mobile marketers can now pull performance data from Liftoff into their preferred destinations to optimize spend and CPI across apps.
Industry research: Why AI won’t fix your marketing (and what actually will)
Over 1,500 marketers have already downloaded the 2026 Marketing Data Report. Have you?
In this report, we surveyed 435 marketers globally, including both marketing leaders and their teams, to understand how organizations are adopting AI and measuring marketing performance. The results reveal a clear gap between AI excitement and actual adoption:
- 80% of marketers feel pressure to adopt AI.
- Only 6% have fully embedded it in their workflows.
The biggest blockers to AI adoption aren’t the tools themselves, but the lack of a clear strategy and reliable data. To make sure your marketing team can benefit from AI, you need to fix your data foundation.
Download the report to get a 9-step checklist to assess your AI readiness, along with insights on marketing budget allocations, investment trends, and how teams are using data to drive better decisions.
See Supermetrics Data Activation in action
Explore our new interactive demo and see how you can capture customers who abandon shopping carts in real time, then use this data across channels, and optimize your campaigns and drive incremental revenue.
Upcoming webinars
The 2026 marketing data report: why AI won't save marketing (and what actually will)
While 80% of marketers feel the pressure to adopt AI, our latest research reveals a staggering gap: only 6% have successfully embedded it into their daily workflows. Most teams are still powered by a "duct tape" data foundation that lacks trust and strategy.
Join us for a deep dive into the Supermetrics 2026 Marketing Data Report , where we’ll move beyond the AI hype. We’ll show you how to fix your infrastructure, reclaim data ownership, and transition from manual reporting to automated activation. Don’t let your competition scale while you're still copy-pasting into spreadsheets.
Time: March 18, 11PM ET / 2AM PT.
From reporting to real-time customer journeys
Join us for the third and final webinar in our three-part series on Supermetrics Data Activation, where we explore how Data Activation becomes the missing link between your unified data and real-time marketing action.
In this session, we'll show you how to move from reporting to actually creating cross-channel, real-time customer journeys that deliver truly personalized experiences and drive marketing performance.
March 26, 11 AM (Singapore), 10 AM (Bangkok), 2 PM (Sydney)
Join us live and learn how to:
- Create seamless omnichannel experiences that connect email marketing with paid advertising.
- Deliver personalized messages across every customer touchpoint in real-time.
- Build sophisticated customer journeys that adapt based on behavior and engagement.
- Move beyond static campaigns to dynamic, responsive journeys.
From insights to acquisition
As a Supermetrics customer, you've already mastered your data collection and reporting.
But here's the challenge we keep hearing from Performance and Growth Marketers: what happens after the dashboard?
Join us for a deep dive online session into our newest product innovation, where we'll show you how to move beyond reporting and actually use your data to suppress known buyers, hyper-personalize for existing customers, and ensure your media budget is only spent where it truly moves the needle.
March 31, 1 PM EDT
Offline events
Shoptalk Spring in Las Vegas, March 24-26
Shoptalk Spring is almost here! It’s the most important event in retail, and it’ll take place from March 24-26 at Mandalay Bay in Las Vegas. We're very excited to be sponsors for Shoptalk this time, and we'll have a really great booth (#4350) there that you'll just need to check out for yourself to truly enjoy!
Plus, if you want to book a time to meet with us personally during the event, it’s as easy as clicking the link below of the person you would like to meet with below!
Meghan Hodge | Brand Team Corey Swink | Brand Team Daniel Lowe | Enterprise Team
Supermetrics Meetup: Poured Properly
An evening for performance marketing leaders in London
Most marketing teams don’t have a data problem. They have an activation problem.
Dashboards are everywhere, and reports are endless—but real growth comes from what happens next. How teams take the data they already have and turn it into smarter decisions, better customer experiences, and measurable revenue.
On 25 March, Supermetrics is hosting an invite-only evening for performance marketing leaders at The Library Room, L’Oscar London, bringing together senior marketers for an intimate conversation on how modern organisations are activating their marketing data across paid media, CRM, web, and lifecycle channels.
The evening will include:
- A short strategic session on Data Activation and how leading teams turn insight into revenue
- A guided wine tasting and peer roundtable discussion
- Networking with fellow marketing and data leaders in a relaxed setting
This is not a typical conference or webinar. It’s a curated gathering designed for meaningful conversations, practical insights, and connecting with peers facing the same challenges in modern marketing.
Location: The Library Room, L’Oscar London
Date: 25 March 2026
Time: 18:00 – 20:30
Customer of the month
In 2016, Air France onboarded Supermetrics (formerly Relay42). By gaining a deeper understanding of their customers, the team aimed to personalize their offerings and services to better meet each customer's needs.
Here are some of their achievements so far:
- The marketing team built a 360-degree customer view and recognize whether a visitor was a prospect or an existing customer.
- By activating journeys based on flight searches and voucher status, they delivered personalized messaging across push, display, and social.
- This new approach increased conversions by 25.7% while reducing ad fatigue through smart time-based rules.
